Tag Archive | "advertising"

Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

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Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

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Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

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In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

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Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

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Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

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Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

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Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

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Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

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Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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Facebook Graph Search: The Next Big Search Engine?

Facebook Graph Search: The Next Big Search Engine?

David provides commentary about Facebook's expanded graph search [...more]

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Three Pillars of SEO for Mobile Search Today

Three Pillars of SEO for Mobile Search Today

Grant discusses the three modern pillars of SEO for mobile search today. [...more]

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Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

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The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

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Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter! [...more]

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Three Great SEO Strategies from Distilled’s SearchLove

Three Great SEO Strategies from Distilled’s SearchLove

Kirby recaps his main 3 takeaways from Distilled's SearchLove conference. [...more]

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Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]

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Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

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Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

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