Tag Archive | "AdSense"

Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

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The Week We Searched For- October 14, 2011

The Week We Searched For- October 14, 2011

With mobile at the center of CEO Larry Page’s presentation on Thursday, Google delivered a stellar Q3 earning report, exceeding analysts’ expectations. [...more]

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The Week We Searched For- March 18, 2011

The Week We Searched For- March 18, 2011

This week in search Groupon grabs a $25 billion IPO evaluation from banks and investors, Google introduces a new suite of services designed for nonprofit organizations and Facebook expands to daily deals. [...more]

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How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

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