Tag Archive | "AdRank"

Quality Score Never Shined My Shoes

Quality Score Never Shined My Shoes

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

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Pay Attention to the Man Behind the Curtain

Pay Attention to the Man Behind the Curtain

Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]

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The Highest Quality Score is not Always the Best Quality Score

The Highest Quality Score is not Always the Best Quality Score

The formula for AdRank is so simple that it's surprising how frequently, and grievously, people can sometimes get it wrong. The purpose of economic activity is to maximize profit, not Quality Score. So, when the two are in conflict, choose the lower QS. [...more]

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Why is Clickthrough Rate the Main Factor in Quality Score?

Why is Clickthrough Rate the Main Factor in Quality Score?

Google makes it clear that an ad's clickthrough rate (CTR) is the primary component of its Quality Score (QS). But one question which search marketers frequently overlook (and one for which Google has offered only a superficial answer) is: Why? [...more]

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