Tag Archive | "AdCenter"

Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

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Microsoft Announces New Quality Score in AdCenter

Microsoft Announces New Quality Score in AdCenter

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

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Yahoo’s Transition to Microsoft AdCenter:  A Mixed Bag for Advertisers

Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

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