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Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] [...more]

Consumer Experience, Featured, Mobile, News, Video Comments (0)

Video Embeds Now Appearing in Google Search Results

Video Embeds Now Appearing in Google Search Results

Posted on Friday, February 7th, 2014 by

What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. [...more]

Featured, SEO, Video Comments (1)

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Posted on Friday, August 2nd, 2013 by

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

Display, Featured, SEM, Video Comments (0)

Grant’s Rants – Penguin 2.0

Grant’s Rants – Penguin 2.0

Posted on Thursday, May 23rd, 2013 by

We are debuting our new blog series, Grant's Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one! [...more]

Featured, SEO, Video Comments (0)

10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

10 Things to Know about Google’s AdWords for Video and Why I Won’t Be Moving In, Yet

Posted on Wednesday, March 6th, 2013 by

Dale has mixed feelings about AdWords for Video. Here he discusses the tool's potential costs and benefits to marketers with established video campaigns. [...more]

Video Comments (6)

Local Video Loving

Local Video Loving

Posted on Thursday, February 21st, 2013 by

Dylan explains how local businesses can incorporate local video advertising at a low cost. [...more]

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Google TV Ads: A Retrospective

Google TV Ads: A Retrospective

Posted on Monday, September 10th, 2012 by

A little more than a week after Google announced TV Ads would be retired, Dale reflects on what it all means, and what is next in Video Advertising. [...more]

Featured, SEM, Video Comments (0)

The Advertising Evolution on YouTube

The Advertising Evolution on YouTube

Posted on Thursday, April 26th, 2012 by

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

What’s in Store for Digital Ad Spend?

What’s in Store for Digital Ad Spend?

Posted on Thursday, March 29th, 2012 by

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

Display, Featured, Mobile, SEM, Social Media, Video Comments (1)

Walkthrough of YouTube’s New Analytics Platform

Walkthrough of YouTube’s New Analytics Platform

Posted on Monday, December 5th, 2011 by

Learn more about the exciting features and benefits in the new YouTube Analytics platform. [...more]

Featured, Social Media, Video Comments (3)

Occupy Wall Street Goes Offline with Google TV Ads

Occupy Wall Street Goes Offline with Google TV Ads

Posted on Thursday, October 20th, 2011 by

The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]

Featured, SEM, Social Media, Video Comments (1)

Search Engine Land Article:  The Key to Top Video Rankings on YouTube and Google

Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google

Posted on Tuesday, February 16th, 2010 by

In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]

Featured, SEO, Social Media, Video Comments (1)

SEO Best Practices for YouTube

SEO Best Practices for YouTube

Posted on Thursday, October 22nd, 2009 by

Ready to join the billions on YouTube? Drew offers some skillful advice for overcoming the challenges of a Flash driven search engine and provides some helpful hints for optimizing your YouTube videos. [...more]

SEO, Video Comments (72)

Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Posted on Thursday, September 3rd, 2009 by

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Rich Media Ads in Search:  Google’s Video Plus Box (VPB)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Posted on Monday, August 31st, 2009 by

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

SEM, Video Comments (4)

YouTube Sponsored Search

YouTube Sponsored Search

Posted on Monday, June 29th, 2009 by

YouTube is now the second largest search engine after Google. Learn some best practices for producing your own videos and driving improved performance from this dynamic advertising medium. [...more]

SEM, Video Comments (1)

You Were Made to be in The Movies. In LA Everyone Can Have their 5 Mins of Fame!

You Were Made to be in The Movies. In LA Everyone Can Have their 5 Mins of Fame!

Posted on Wednesday, June 24th, 2009 by

I’m not that old, but I do remember sending away movie film to be processed. You’d pop the metal cannister into the prepaid envelope, mail it off, and a few weeks later they’d send you back your movie ready for a little self editing on literal cutting boards. My brother and I would waste away […] [...more]

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