Video

The Advertising Evolution on YouTube

Posted on Thursday, April 26th, 2012 by Kalle Tompros

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

What’s in Store for Digital Ad Spend?

Posted on Thursday, March 29th, 2012 by Keith Wilson

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

Display, Featured, Mobile, SEM, Social Media, Video Comments (1)

Walkthrough of YouTube’s New Analytics Platform

Posted on Monday, December 5th, 2011 by Josh Peters

Learn more about the exciting features and benefits in the new YouTube Analytics platform. [...more]

Featured, Social Media, Video Comments (1)

Occupy Wall Street Goes Offline with Google TV Ads

Posted on Thursday, October 20th, 2011 by Camille Canon

The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]

Featured, SEM, Social Media, Video Comments (1)

Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google

Posted on Tuesday, February 16th, 2010 by Drew Hubbard

In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]

Featured, SEO, Social Media, Video Comments (0)

SEO Best Practices for YouTube

Posted on Thursday, October 22nd, 2009 by Drew Hubbard

Ready to join the billions on YouTube? Drew offers some skillful advice for overcoming the challenges of a Flash driven search engine and provides some helpful hints for optimizing your YouTube videos. [...more]

SEO, Video Comments (28)

Yahoo! Rich Ads in Search

Posted on Thursday, September 3rd, 2009 by Ryan Jamison

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Posted on Monday, August 31st, 2009 by Jen Taylor

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

SEM, Video Comments (4)

YouTube Sponsored Search

Posted on Monday, June 29th, 2009 by Chad Fifer

YouTube is now the second largest search engine after Google. Learn some best practices for producing your own videos and driving improved performance from this dynamic advertising medium. [...more]

SEM, Video Comments (1)

You Were Made to be in The Movies. In LA Everyone Can Have their 5 Mins of Fame!

Posted on Wednesday, June 24th, 2009 by Grant Simmons

I’m not that old, but I do remember sending away movie film to be processed. You’d pop the metal cannister into the prepaid envelope, mail it off, and a few weeks later they’d send you back your movie ready for a little self editing on literal cutting boards. My brother and I would waste away [...] [...more]