Social Media

Google +1 Update

Google +1 Update

Posted on Thursday, March 31st, 2011 by

Yesterday Google introduced a new element to its suite of social search services, the +1 button, which enables users to exchange recommendations on Google's SERP within their social graph. [...more]

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Search Social Media More Efficiently with Greplin

Search Social Media More Efficiently with Greplin

Posted on Wednesday, March 16th, 2011 by

Efficiently searching through your personal social graph hasn't always been easy. Several services have tried and failed to truly get into more than just the most topical areas. Greplin changes this in a BIG way. [...more]

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Can Facebook Comments Save the Internet from Itself One Blog at a Time?

Can Facebook Comments Save the Internet from Itself One Blog at a Time?

Posted on Tuesday, March 8th, 2011 by

Facebook has rolled out its new and improved commenting platform for blogs. Will it help increase engagement and reduce the number of SPAM comments? [...more]

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Like, Is Something Missing from Google Social Search?

Like, Is Something Missing from Google Social Search?

Posted on Wednesday, February 23rd, 2011 by

Google announced an expansion of its current social search result services, which will more predominately feature relevant social activity in Google’s organic listings. [...more]

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Blekko vs. Bieber: A Tale of Two Complexities

Blekko vs. Bieber: A Tale of Two Complexities

Posted on Wednesday, February 9th, 2011 by

Ever wonder what an upstart search engine and Canadian teen heartthrob have in common? [...more]

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Integrating Facebook Comments into Facebook Ads

Integrating Facebook Comments into Facebook Ads

Posted on Thursday, January 27th, 2011 by

Facebook's new "Sponsored Stories" integrates the likes, updates, check-ins, and interactions from your friends and family into ads for popular brands. [...more]

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What’s with all the hype about Quora?

What’s with all the hype about Quora?

Posted on Tuesday, January 11th, 2011 by

Quora has received a lot of hype recently, but for those of us who aren't early adopters, it's hard to know what all the chatter is about. In this post, Grant Simmons helps explains why Quora has become so popular. [...more]

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Less Search, More Time…For What?

Less Search, More Time…For What?

Posted on Thursday, December 9th, 2010 by

As search becomes faster and more efficient, smaller engines are rising to the occasion to streamline the user experience, but what's the rush and how will this trend impact search? [...more]

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The Social Network and Me

The Social Network and Me

Posted on Monday, October 18th, 2010 by

An early adopter of Facebook offers a unique perspective on "The Social Network" and the evolution of online advertising. [...more]

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What New Twitter Means for Online Marketing

What New Twitter Means for Online Marketing

Posted on Friday, September 17th, 2010 by

Twitter recently unveiled a number of changes to their desktop user interface. This is a major redesign for the microblogging platform, and one with important implications on both SEO and social media marketing. [...more]

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Why Carly Simon Was Waiting For Me Last Night

Why Carly Simon Was Waiting For Me Last Night

Posted on Monday, August 23rd, 2010 by

Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]

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Top 5 Benefits to Marketing with Facebook Places

Top 5 Benefits to Marketing with Facebook Places

Posted on Friday, August 20th, 2010 by

Facebook Places is the hottest new innovation in social media and will surely get more people to try location-based services. But does that mean your business should jump on board immediately? And what are the unique advertising opportunities available to online and offline marketers? [...more]

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Facebook Places Makes Now the Time to Invest in Location-Based Services

Facebook Places Makes Now the Time to Invest in Location-Based Services

Posted on Thursday, August 19th, 2010 by

Still waiting to dip your toe in the pool of location-based social media? The launch of Facebook Places is sure to increase the number of people "checking in" and make it even easier for marketers to drive new business and reward their most loyal customers. [...more]

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Questions, Answers, and Social Search

Questions, Answers, and Social Search

Posted on Monday, August 16th, 2010 by

Grace's article takes a look at the emerging 'social search' industry, a few of the big players and its potential value to consumers and marketers. [...more]

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3 Ways to Market Your Business on Foursquare

3 Ways to Market Your Business on Foursquare

Posted on Monday, July 26th, 2010 by

Foursquare is the latest darling of social media. And as more users sign up, more businesses are getting in the game to find new customers and reward their loyal evangelists. [...more]

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Monetizing Twitter with @earlybird Deals

Monetizing Twitter with @earlybird Deals

Posted on Tuesday, July 13th, 2010 by

Twitter enters the second stage in their monetization strategy with @earlybird deals -- a new handle created to promote special deals and bargains. [...more]

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Comprehensive Guide to Location-Based Social Media

Comprehensive Guide to Location-Based Social Media

Posted on Tuesday, June 15th, 2010 by

Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]

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Is Podcasting Right for my Business?

Is Podcasting Right for my Business?

Posted on Friday, June 4th, 2010 by

In this post, we will take a closer look into the business of podcasting. Where is the marketing value in producing an audio podcast? How would podcasting fit into an integrated online marketing strategy? [...more]

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Protect Me From Myself

Protect Me From Myself

Posted on Wednesday, June 2nd, 2010 by

So much of our lives come down to just a handful of words – a keyword, a password, someone putting in a good word. With everything we choose to access on the internet, and with the increasing access others have to our private information – where is the security in standard online security questions? [...more]

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Facebook Introduces New Privacy Controls

Facebook Introduces New Privacy Controls

Posted on Thursday, May 27th, 2010 by

After weeks of external pushback from users and privacy defenders, Facebook has implemented changes to their privacy policy. On Wednesday, Facebook began rolling out a new set of privacy settings that should simplify how users censor their profiles online. [...more]

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10 Ways to Feed Your Company Blog

10 Ways to Feed Your Company Blog

Posted on Tuesday, May 25th, 2010 by

Managing a company blog can seem like a real chore. Here are 10 ways to tap into the collective intelligence of your organization and keep your blog well fed with hearty content. [...more]

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Privacy is for n00bs

Privacy is for n00bs

Posted on Friday, April 30th, 2010 by

Ever since Facebook and Google sought to make the web more open and social, there has been a lot of talk about protecting privacy. But it wasn't until I drove home yesterday and was listening to NPR's All Things Considered that I realized how mainstream this debate has become. [...more]

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Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Does Google Have an Answer to Facebook’s “Open-Graph” Protocol?

Posted on Friday, April 30th, 2010 by

With the mass roll-out of its newly-introduced "Open-Graph" protocol, Facebook has greatly extended its capability to collect personalized web traffic data by freeing the oh-so-tempting "Like" button from the confines of your Wall. [...more]

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Facebook Plugs in All Over the Web

Facebook Plugs in All Over the Web

Posted on Monday, April 26th, 2010 by

Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]

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Searching Through Apps: Moving From Destination to a Utility

Searching Through Apps: Moving From Destination to a Utility

Posted on Thursday, April 22nd, 2010 by

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

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Facebook “Like” Button Raises Privacy Concerns

Facebook “Like” Button Raises Privacy Concerns

Posted on Tuesday, April 20th, 2010 by

Seems like any new feature from Facebook raises concerns about user privacy. Facebook's "like" button enables easy sharing of content from across the web to all your Facebook friends. But will Facebook ultimately use this data to serve highly targeted ads based on the specific pages you promote? [...more]

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Twitter Launches “Promoted Tweets”

Twitter Launches “Promoted Tweets”

Posted on Tuesday, April 13th, 2010 by

Promoted Tweets represent a new way for advertisers to place their tweets at the top of the search results page... and for Twitter to start generating some significant new revenue. [...more]

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Social media comes of age (a senior moment)

Social media comes of age (a senior moment)

Posted on Wednesday, April 7th, 2010 by

It never ceases to amaze me how much my kids take the Internet and the almost limitless access to information, almost anywhere, for granted. And now I feel the same for the seniors in my life. [...more]

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Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

Posted on Wednesday, March 17th, 2010 by

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (11)

Both a Positive and Negative Social Media Day

Both a Positive and Negative Social Media Day

Posted on Thursday, February 25th, 2010 by

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

Social Media Comments (1)

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