Posted on Monday, August 23rd, 2010 by Ted Ives
Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]
Posted on Friday, August 20th, 2010 by Kate Shaw
Facebook Places is the hottest new innovation in social media and will surely get more people to try location-based services. But does that mean your business should jump on board immediately? And what are the unique advertising opportunities available to online and offline marketers? [...more]
Posted on Thursday, August 19th, 2010 by David Carrillo
Still waiting to dip your toe in the pool of location-based social media? The launch of Facebook Places is sure to increase the number of people "checking in" and make it even easier for marketers to drive new business and reward their most loyal customers. [...more]
Posted on Monday, August 16th, 2010 by Grace Kobayashi
Grace's article takes a look at the emerging 'social search' industry, a few of the big players and its potential value to consumers and marketers. [...more]
Posted on Monday, July 26th, 2010 by Paul Morana
Foursquare is the latest darling of social media. And as more users sign up, more businesses are getting in the game to find new customers and reward their loyal evangelists. [...more]
Posted on Tuesday, July 13th, 2010 by Paul Morana
Twitter enters the second stage in their monetization strategy with @earlybird deals -- a new handle created to promote special deals and bargains. [...more]
Posted on Tuesday, June 15th, 2010 by Kate Shaw
Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]
Posted on Friday, June 4th, 2010 by Camille Canon
In this post, we will take a closer look into the business of podcasting. Where is the marketing value in producing an audio podcast? How would podcasting fit into an integrated online marketing strategy? [...more]
Posted on Wednesday, June 2nd, 2010 by Karen Mahmalji
So much of our lives come down to just a handful of words – a keyword, a password, someone putting in a good word. With everything we choose to access on the internet, and with the increasing access others have to our private information – where is the security in standard online security questions? [...more]
Posted on Thursday, May 27th, 2010 by Camille Canon
After weeks of external pushback from users and privacy defenders, Facebook has implemented changes to their privacy policy. On Wednesday, Facebook began rolling out a new set of privacy settings that should simplify how users censor their profiles online. [...more]
