Social Media

Both a Positive and Negative Social Media Day

Both a Positive and Negative Social Media Day

Posted on Thursday, February 25th, 2010 by Barbara Palmer

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

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Twitter trends now local – microblogging goes high street

Twitter trends now local – microblogging goes high street

Posted on Monday, February 22nd, 2010 by Grant Simmons

With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]

SEO, Social Media Comments (0)

Search Engine Land Article:  The Key to Top Video Rankings on YouTube and Google

Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google

Posted on Tuesday, February 16th, 2010 by Drew Hubbard

In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]

Featured, SEO, Social Media, Video Comments (0)

Real-Time Search Results and the Myth of Top Ranking

Real-Time Search Results and the Myth of Top Ranking

Posted on Friday, January 15th, 2010 by Alec Green

Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]

Featured, SEM, SEO, Social Media Comments (4)

A Real-Time Improvement to Google Real-Time Search?

A Real-Time Improvement to Google Real-Time Search?

Posted on Tuesday, December 15th, 2009 by Ted Ives

Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]

Featured, SEO, Social Media Comments (7)

5 Ways That Brands Have Failed In Social Media

5 Ways That Brands Have Failed In Social Media

Posted on Friday, December 11th, 2009 by Drew Hubbard

Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]

Featured, Social Media Comments (6)

Privacy Day on Facebook

Privacy Day on Facebook

Posted on Wednesday, December 9th, 2009 by Kate Shaw

Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]

SEO, Social Media Comments (1)

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Posted on Tuesday, November 3rd, 2009 by Kate Shaw

Social media seems to have a language all its own. With the latest terminology, you'll sound like a social media guru in no time. [...more]

Featured, Social Media Comments (9)

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Posted on Tuesday, October 20th, 2009 by Brad Lohan

The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]

Featured, Social Media Comments (0)

Life Without Facebook

Life Without Facebook

Posted on Thursday, October 15th, 2009 by Jeff Shih

Recently, my Facebook account was inaccessible for 9 days. Facebook downtime gave me a glimpse into what life might be like to be without Facebook. It wasn’t a pretty picture. [...more]

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