Posted on Wednesday, March 17th, 2010 by Alec Green
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]
Posted on Thursday, February 25th, 2010 by Barbara Palmer
Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]
Posted on Monday, February 22nd, 2010 by Grant Simmons
With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]
Posted on Tuesday, February 16th, 2010 by Drew Hubbard
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]
Posted on Friday, January 15th, 2010 by Alec Green
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
Posted on Tuesday, December 15th, 2009 by Ted Ives
Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]
Posted on Friday, December 11th, 2009 by Drew Hubbard
Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]
Posted on Wednesday, December 9th, 2009 by Kate Shaw
Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]
Posted on Tuesday, November 3rd, 2009 by Kate Shaw
Social media seems to have a language all its own. With the latest terminology, you'll sound like a social media guru in no time. [...more]
Posted on Tuesday, October 20th, 2009 by Brad Lohan
The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]
