SEO

Everything is Better with Friends – Even Advertising

Everything is Better with Friends – Even Advertising

Posted on Tuesday, May 1st, 2012 by

Jessica explores Open Graph markup and how it's going to affect the ads you see on Facebook. Your friends are your new brand spokespeople. [...more]

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3 Types of Infographics That Make Me Vomit!

3 Types of Infographics That Make Me Vomit!

Posted on Wednesday, April 11th, 2012 by

The SEO Lamp takes to the blog to rant about its infographic pet peeves. [...more]

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An Interview with Erik Freeman

An Interview with Erik Freeman

Posted on Thursday, April 5th, 2012 by

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

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Content Creation for SEO and Brand Building

Content Creation for SEO and Brand Building

Posted on Wednesday, April 4th, 2012 by

SEO and Brand Building strategies don't always align. Increasingly, though, marketers need to integrate these strategies to provide their customers with a consistent brand experience and quality content online in order to promote authentic relationships and drive organic search results. [...more]

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SEO and Brand Building

SEO and Brand Building

Posted on Tuesday, April 3rd, 2012 by

SEO and Brand Building have often stood in opposition, but with Google's attacks on paid links, bridging the gap is more important than ever. Erik discusses building online authority through a strong online brand and authentic content. [...more]

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Geeking out at ad:tech

Geeking out at ad:tech

Posted on Tuesday, April 3rd, 2012 by

Jessica Lee offers 5 reasons why she's stoked to go to Ad Tech San Francisco. Follow her live tweets from the conference at @thesearchagency all day 4/3. [...more]

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The Reality Check of Semantic Search

The Reality Check of Semantic Search

Posted on Friday, March 16th, 2012 by

We are moving from a beloved web of documents, towards a web of “things”. The implications of semantic search are significant, but the actual shift towards this new web, or “graph” as it’s now being called, happened a while ago, and very, very quietly. [...more]

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SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

Posted on Monday, March 12th, 2012 by

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

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SEO Website Migration Checklist

SEO Website Migration Checklist

Posted on Wednesday, March 7th, 2012 by

Planning a website migration or redesign? Our SEO Website Migration Checklist is a must-read for ensuring that your migration doesn't negatively impact traffic or your customers' on-site user experience. [...more]

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Interview with Mark Fillmore- March 2012

Interview with Mark Fillmore- March 2012

Posted on Wednesday, March 7th, 2012 by

Mark Fillmore, Group Account Director at The Search Agency, sat down with The Search Agents to discuss the importance of approaching a website migration or a site redesign from an SEO perspective. [...more]

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Where Rick Santorum’s Online Campaign Went Wrong

Where Rick Santorum’s Online Campaign Went Wrong

Posted on Wednesday, February 22nd, 2012 by

We've all been hearing about Rick Santorum. Follow SEM Creative Editor Kerrie Tills, as she explains where his online campaign went wrong. [...more]

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5 Tips for Optimizing Your Google Places Profile

5 Tips for Optimizing Your Google Places Profile

Posted on Monday, February 13th, 2012 by

5 Tips for setting up and maintaining a well-optimized Google Places profile. [...more]

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Even Google makes SEO title tag mistakes

Even Google makes SEO title tag mistakes

Posted on Friday, February 10th, 2012 by

Even the company that wrote the book on SEO fundamentals can make the occasional slip up. [...more]

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Why Don’t Advertisers Treat Every Day Like Super Bowl Sunday?

Why Don’t Advertisers Treat Every Day Like Super Bowl Sunday?

Posted on Thursday, February 2nd, 2012 by

Jessica Lee pleads with advertisers to treat every day like Super Bowl Sunday when it comes to creating engaging commercials that drive social media engagement and search traffic. [...more]

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The Marketing Department or the Tech Team – Where does SEO Fit?

The Marketing Department or the Tech Team – Where does SEO Fit?

Posted on Tuesday, January 31st, 2012 by

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

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Is Google Buying AND SELLING Links?

Is Google Buying AND SELLING Links?

Posted on Thursday, January 26th, 2012 by

The omniscient SEO Lamp explores some possibly fishy linking tactics taken on by Google. Could it be true that Google is buying AND selling links?? [...more]

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Interview with Ranil Wiratunga – January 2012

Interview with Ranil Wiratunga – January 2012

Posted on Wednesday, January 11th, 2012 by

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

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The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

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2011 Year-end Reflection –  Lamenting the Death of the Crap Content Gang

2011 Year-end Reflection – Lamenting the Death of the Crap Content Gang

Posted on Wednesday, December 28th, 2011 by

The SEO Lamp laments the loss of its beloved Crap Content Gang, a boorish group of online hoodlums killed off by Google's big bad Panda. [...more]

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How to do a 301 redirect on Twitter- even though Twitter doesn’t allow it

How to do a 301 redirect on Twitter- even though Twitter doesn’t allow it

Posted on Thursday, December 22nd, 2011 by

Twitter doesn't allow you to do a 301 redirect when you want to change your profile username, but with a couple of easy steps you can achieve the same result. [...more]

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New White Paper on Holiday Marketing Strategy for Online Retailers

New White Paper on Holiday Marketing Strategy for Online Retailers

Posted on Tuesday, November 22nd, 2011 by

In the latest white paper from The Search Agency, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices you'll need to make your holiday sales season a success. [...more]

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Which PubCon SEO Conference Sessions Should I Attend?

Which PubCon SEO Conference Sessions Should I Attend?

Posted on Tuesday, November 15th, 2011 by

Already overwhelmed by the thought of what to attend at next year's PubCon? Richard provides some helpful tips for how he narrowed down his selection at PubCon 2011. [...more]

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Categorizing Your Content Creation for Optimal Freshness and Quality

Categorizing Your Content Creation for Optimal Freshness and Quality

Posted on Thursday, November 10th, 2011 by

David discusses best practices for segmenting SEO content production into three categories, "evergreen," "industry specific" and "fun," to ensure content "freshness." [...more]

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20 Tweets From Matt Cutts’ PubCon Las Vegas Keynote

20 Tweets From Matt Cutts’ PubCon Las Vegas Keynote

Posted on Thursday, November 10th, 2011 by

Google's Matt Cutts delivered the keynote presentation at PubCon, reiterating some common themes of the past few months and offering a few new ideas for SEOs to chew on. [...more]

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Networking at SEO Conferences. #pubcon

Networking at SEO Conferences. #pubcon

Posted on Wednesday, November 9th, 2011 by

Richard provides some great advice on how to meet new people and get the most out of your next conference. [...more]

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PubCon Las Vegas Day 1 – Masters Group Training

PubCon Las Vegas Day 1 – Masters Group Training

Posted on Tuesday, November 8th, 2011 by

David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]

Analytics, Featured, SEO, Social Media Comments (3)

5 Things I’m Looking Forward To At PubCon 2011

5 Things I’m Looking Forward To At PubCon 2011

Posted on Monday, November 7th, 2011 by

With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

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Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Posted on Friday, November 4th, 2011 by

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

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Interview with Aryn Kennedy

Interview with Aryn Kennedy

Posted on Wednesday, October 12th, 2011 by

Aryn Kennedy, SEO Content Manager at The Search Agency, discusses how Google's Panda Update has affected her approach to content creation, and gives us an inside look at her personal finance blog, Sound Money Matters. [...more]

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Google Update: Google Panda 2.5

Google Update: Google Panda 2.5

Posted on Monday, October 3rd, 2011 by

Google has confirmed that the latest iteration on its Panda Update, Panda 2.5, is live. It’s not known exactly what type of content or sites this update targets, but SearchMetrics has published its list of biggest winners and losers. [...more]

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