Posted on Friday, April 30th, 2010 by Patrick Wynne
With the mass roll-out of its newly-introduced "Open-Graph" protocol, Facebook has greatly extended its capability to collect personalized web traffic data by freeing the oh-so-tempting "Like" button from the confines of your Wall. [...more]
Posted on Thursday, April 15th, 2010 by Antony Rajiv
How does a computer interpret exactly what is contained in an image? Understanding Google's methodology for determining "ImageRank" can help marketers improve their image search optimization. [...more]
Posted on Thursday, April 8th, 2010 by Antony Rajiv
There are billions of images on the Internet today. How do search engines index these images and what can a marketer do to ensure their images appear at the top for relevant keywords. [...more]
Posted on Tuesday, March 16th, 2010 by Grant Simmons
Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? [...more]
Posted on Thursday, March 11th, 2010 by Grant Simmons
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]
Posted on Monday, February 22nd, 2010 by Grant Simmons
With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]
Posted on Tuesday, February 16th, 2010 by Drew Hubbard
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]
Posted on Tuesday, February 16th, 2010 by Bradd Libby
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Posted on Thursday, February 11th, 2010 by Rick Egan
The addition of real-time search results represents another major shakeup to the traditional Google results page. In a recent article in iMediaConnection, I analyze the impact on SEO strategy and highlight the best practices marketers need to manage the content included in real-time search results. [...more]
Posted on Wednesday, February 3rd, 2010 by Otto
Much has been written about the decreasing importance of Google PageRank as a key performance indicator in SEO. Despite the measurement challenges, PageRank is a highly relevant metric and the tracking of directional changes in PR is critical. [...more]
Posted on Tuesday, February 2nd, 2010 by Camille Canon
Ted Ives recently authored an article entitled “What is a Link Really Worth? Part 1: Valuing PageRank” that was published on Search Engine Land. In the article, Ted develops a method to quantify link value by graphing the number of links against Toolbar PageRank. His research should help any SEO value their efforts to obtain links at different levels of Toolbar PageRank. [...more]
Posted on Thursday, January 28th, 2010 by Grant Simmons
Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? [...more]
Posted on Friday, January 15th, 2010 by Alec Green
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
Posted on Thursday, January 14th, 2010 by Mark Fillmore
Mark Fillmore recently had his post on URL Confusion nominated for a SEMMY award in the search tech category. It goes without saying: "We like you, we really like you." [...more]
Posted on Wednesday, January 6th, 2010 by Rick Egan
Google Caffeine represents the first significant Google Algorithm update since 2006. Learn what you can do to get ahead of the competition and position your site for better rankings when Google flips the switch. [...more]
Posted on Monday, December 28th, 2009 by Aryn Kennedy
Aryn finds another TV commercial with a "search" call-to-action and wonders why these advertisers don’t consider the full implications of their campaigns before driving the viewer to search for a particular keyword. [...more]
Posted on Wednesday, December 23rd, 2009 by Tanya Gill
For many sites, syndicated content can be both a reliable source of revenue and an effective way to build awareness and publicity. Without the proper controls in place, however, many sites end up diluting the value of their own content and hurting their own organic rankings. Learn some best practices for making your content available to third-party publishers while preserving your site's status as the originator. [...more]
Posted on Tuesday, December 22nd, 2009 by Aryn Kennedy
Google's Search-Based Keyword Tool suggests keywords based on the content of a website as well as actual Google search queries. Can this new tool jumpstart your keyword research and expansion efforts? Our SEO content development team puts it to the test. [...more]
Posted on Wednesday, December 16th, 2009 by Mark Fillmore
Search Engines strive to rank the best possible search result using the cleanest URL. Many large sites end up generating duplicate content on multiple URLs, which make it difficult for the spiders to figure out which page should be indexed. Learn how to determine if your site suffers from "URL confusion" and what you can do to fix it. [...more]
Posted on Tuesday, December 15th, 2009 by Ted Ives
Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]
Posted on Wednesday, December 9th, 2009 by Kate Shaw
Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]
Posted on Wednesday, December 9th, 2009 by Teresa Lane
With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]
Posted on Tuesday, December 8th, 2009 by George Gearhart
Trying to come up with the perfect gift for that special someone? Our resident Martha Stewart takes a look at the 5 must-have items for the search marketer that has everything. [...more]
Posted on Tuesday, December 1st, 2009 by Stephanie Steward
“Creative writing and editing” has taken on a whole new meaning since I started working for TSA as an SEO content editor in September. The only things that remain the same are my approach to research and the occasional need for a good old-fashioned thesaurus. [...more]
Posted on Tuesday, November 24th, 2009 by Ted Ives
Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]
Posted on Monday, November 23rd, 2009 by Drew Hubbard
Now, more than ever, it is important to remember that organically ranking #1 (or in the top 5) isn't the end of the game. SEOs need to concentrate on relevance and presenting a more action-oriented result. [...more]
Posted on Thursday, November 19th, 2009 by Grant Simmons
It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]
Posted on Tuesday, November 17th, 2009 by David Waterman
Flesch-Kincaid, Reading Levels, and Google Rankings - does it all come together? Does the "readibility" of a webpage factor into Google's organic search algorithm? [...more]
Posted on Monday, November 9th, 2009 by David Hughes
David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]
Posted on Thursday, November 5th, 2009 by Chris Stout
Chris is the newest member of the account management team here at The Search Agency and offers his observations on our approach to Search Engine Optimization after one week with the company. [...more]
