SEO

Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] [...more]

Consumer Experience, Featured, Mobile, News, SEO Comments (1)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] [...more]

Consumer Experience, Featured, SEO Comments (1)

How Hard Will Google’s Mobilegeddon Hit Your Site?

How Hard Will Google’s Mobilegeddon Hit Your Site?

Posted on Monday, March 30th, 2015 by

Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead […] [...more]

Featured, Mobile, News, SEO Comments (1)

The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Posted on Wednesday, February 18th, 2015 by

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […] [...more]

Featured, Mobile, News, SEO Comments (2)

How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

Posted on Monday, January 26th, 2015 by

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (9)

We Need to Talk About alt Tags

We Need to Talk About alt Tags

Posted on Monday, December 22nd, 2014 by

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] [...more]

Consumer Experience, Featured, SEO Comments (7)

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

Posted on Thursday, December 18th, 2014 by

This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using […] [...more]

Featured, Mobile, News, SEO Comments (0)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] [...more]

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] [...more]

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Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Posted on Tuesday, August 19th, 2014 by

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] [...more]

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A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] [...more]

Analytics, Featured, News, SEO Comments (0)

Inside the Search Studio with Steve Sirich

Inside the Search Studio with Steve Sirich

Posted on Thursday, August 7th, 2014 by

  We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] [...more]

Featured, Mobile, SEO Comments (0)

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Posted on Wednesday, July 2nd, 2014 by

Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. [...more]

Consumer Experience, SEO, Social Media Comments (1)

Faulty Redirects AKA “Fault Me” Redirects

Faulty Redirects AKA “Fault Me” Redirects

Posted on Monday, June 9th, 2014 by

According to Google, faulty redirects now have a negative impact on search rankings AND CTR. Are you guilty of faulty redirects? [...more]

Featured, Mobile, SEO Comments (2)

4 Ways SEO has NOT Changed

4 Ways SEO has NOT Changed

Posted on Thursday, May 15th, 2014 by

Sure, SEO has changed a whole lot in the last few years, but that's no excuse to ignore all the ways that SEO is still the same game. [...more]

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Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Posted on Tuesday, April 1st, 2014 by

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. [...more]

Featured, SEO Comments (8)

Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Posted on Wednesday, March 19th, 2014 by

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

Featured, SEM, SEO Comments (7)

Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

Posted on Thursday, March 6th, 2014 by

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? [...more]

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Mobile Site Experience Throwdown: US vs. UK

Mobile Site Experience Throwdown: US vs. UK

Posted on Monday, March 3rd, 2014 by

We've analyzed the mobile sites of the top companies in the US and the UK - whose sites performed better? [...more]

Featured, Mobile, SEO Comments (0)

The UK’s Mobile Experience Scorecard Report: FTSE 100

The UK’s Mobile Experience Scorecard Report: FTSE 100

Posted on Thursday, February 27th, 2014 by

Louise outlines some of the most interesting findings from The Search Agency UK's evaluation of the mobile sites of the FTSE 100. [...more]

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Grant’s Rants: The Value of a WhatsApp User

Grant’s Rants: The Value of a WhatsApp User

Posted on Monday, February 24th, 2014 by

What is a visitor worth? Today, Grant rants that not all visitors have the same value, and that they should be evaluated individually based on their individual behavior. [...more]

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All You Need is Links: Valentine’s Day Edition

All You Need is Links: Valentine’s Day Edition

Posted on Friday, February 14th, 2014 by

Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine's Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. [...more]

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Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

Posted on Tuesday, February 11th, 2014 by

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

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Video Embeds Now Appearing in Google Search Results

Video Embeds Now Appearing in Google Search Results

Posted on Friday, February 7th, 2014 by

What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. [...more]

Featured, SEO, Video Comments (1)

Grant’s Rants: Who Said SEO Is Easy?

Grant’s Rants: Who Said SEO Is Easy?

Posted on Tuesday, February 4th, 2014 by

This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives for bigger sites can be dauntingly complex. [...more]

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Optimization Strategies for the Mobile Web

Optimization Strategies for the Mobile Web

Posted on Monday, February 3rd, 2014 by

Kirby outlines what you'll find in our latest white paper on optimizing your SEO strategies for mobile devices. [...more]

Featured, Mobile, SEO Comments (0)

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Posted on Tuesday, January 28th, 2014 by

Google says they don't use Twitter and Facebook signals in their rankings, but what about Google+? [...more]

News, SEO, Social Media Comments (8)

Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

Posted on Thursday, January 23rd, 2014 by

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

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