Posted on Thursday, March 11th, 2010 by Grant Simmons
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]
Posted on Monday, February 22nd, 2010 by Grant Simmons
With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]
Posted on Tuesday, February 16th, 2010 by Drew Hubbard
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]
Posted on Tuesday, February 16th, 2010 by Bradd Libby
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Posted on Thursday, February 11th, 2010 by Rick Egan
The addition of real-time search results represents another major shakeup to the traditional Google results page. In a recent article in iMediaConnection, I analyze the impact on SEO strategy and highlight the best practices marketers need to manage the content included in real-time search results. [...more]
Posted on Wednesday, February 3rd, 2010 by Otto
Much has been written about the decreasing importance of Google PageRank as a key performance indicator in SEO. Despite the measurement challenges, PageRank is a highly relevant metric and the tracking of directional changes in PR is critical. [...more]
Posted on Tuesday, February 2nd, 2010 by Camille Canon
Ted Ives recently authored an article entitled “What is a Link Really Worth? Part 1: Valuing PageRank” that was published on Search Engine Land. In the article, Ted develops a method to quantify link value by graphing the number of links against Toolbar PageRank. His research should help any SEO value their efforts to obtain links at different levels of Toolbar PageRank. [...more]
Posted on Thursday, January 28th, 2010 by Grant Simmons
Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? [...more]
Posted on Friday, January 15th, 2010 by Alec Green
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
Posted on Thursday, January 14th, 2010 by Mark Fillmore
Mark Fillmore recently had his post on URL Confusion nominated for a SEMMY award in the search tech category. It goes without saying: "We like you, we really like you." [...more]
