SEO

Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Posted on Tuesday, April 1st, 2014 by

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. [...more]

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Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Posted on Wednesday, March 19th, 2014 by

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

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Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

Posted on Thursday, March 6th, 2014 by

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? [...more]

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Mobile Site Experience Throwdown: US vs. UK

Mobile Site Experience Throwdown: US vs. UK

Posted on Monday, March 3rd, 2014 by

We've analyzed the mobile sites of the top companies in the US and the UK - whose sites performed better? [...more]

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The UK’s Mobile Experience Scorecard Report: FTSE 100

The UK’s Mobile Experience Scorecard Report: FTSE 100

Posted on Thursday, February 27th, 2014 by

Louise outlines some of the most interesting findings from The Search Agency UK's evaluation of the mobile sites of the FTSE 100. [...more]

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Grant’s Rants: The Value of a WhatsApp User

Grant’s Rants: The Value of a WhatsApp User

Posted on Monday, February 24th, 2014 by

What is a visitor worth? Today, Grant rants that not all visitors have the same value, and that they should be evaluated individually based on their individual behavior. [...more]

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All You Need is Links: Valentine’s Day Edition

All You Need is Links: Valentine’s Day Edition

Posted on Friday, February 14th, 2014 by

Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine's Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. [...more]

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Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

Posted on Tuesday, February 11th, 2014 by

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

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Video Embeds Now Appearing in Google Search Results

Video Embeds Now Appearing in Google Search Results

Posted on Friday, February 7th, 2014 by

What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. [...more]

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Grant’s Rants: Who Said SEO Is Easy?

Grant’s Rants: Who Said SEO Is Easy?

Posted on Tuesday, February 4th, 2014 by

This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives for bigger sites can be dauntingly complex. [...more]

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Optimization Strategies for the Mobile Web

Optimization Strategies for the Mobile Web

Posted on Monday, February 3rd, 2014 by

Kirby outlines what you'll find in our latest white paper on optimizing your SEO strategies for mobile devices. [...more]

Featured, Mobile, SEO Comments (0)

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Posted on Tuesday, January 28th, 2014 by

Google says they don't use Twitter and Facebook signals in their rankings, but what about Google+? [...more]

News, SEO, Social Media Comments (6)

Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

Posted on Thursday, January 23rd, 2014 by

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Posted on Friday, January 10th, 2014 by

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

Posted on Thursday, January 9th, 2014 by

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

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Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

Posted on Wednesday, January 8th, 2014 by

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Posted on Friday, January 3rd, 2014 by

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

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I’m Dreaming of a White Hat Christmas

I’m Dreaming of a White Hat Christmas

Posted on Monday, December 23rd, 2013 by

Continuing a long standing (second year) The Search Agency tradition, Grant Simmons, Director of SEO & Social Product, belts out a song worthy of the Christmas trees of the Googleplex. Happy holidays, Merry Christmas to SEO folk everywhere! [...more]

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Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Posted on Friday, December 20th, 2013 by

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

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How to Use jQuery without Compromising SEO Performance

How to Use jQuery without Compromising SEO Performance

Posted on Tuesday, December 10th, 2013 by

Kirby provides a sneak peek into our new white paper on best practices for using jQuery without compromising SEO performance. [...more]

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Inside the Search Studio With Danny Sullivan

Inside the Search Studio With Danny Sullivan

Posted on Monday, December 9th, 2013 by

In this edition of Inside the Search Studio, Grant Simmons sits down with Danny Sullivan of Marketing Land and Search Engine Land to learn more about his professional take on the past and current SEO landscape. As one of the principal thought leaders in the search marketing industry, Danny provides valuable insight on Hummingbird, mobile optimization, and more. He certainly is one smart bloke. [...more]

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Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

Posted on Thursday, December 5th, 2013 by

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

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Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Posted on Thursday, December 5th, 2013 by

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

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Sneak Peek: Driving SEO Performance with CSS

Sneak Peek: Driving SEO Performance with CSS

Posted on Tuesday, December 3rd, 2013 by

Kirby provides a sneak peek into The Search Agency's newest white paper on using CSS to drive SEO performance. [...more]

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In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Posted on Tuesday, November 26th, 2013 by

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

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Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Posted on Monday, November 25th, 2013 by

In this week's episode, Grant is ranting about the recent suggestions webmasters gave in response to Matt Cutts' asking for Google's Webmaster Tools' improvements. Among the most common suggestions from webmasters was better control of sitelinks selection. However, Grant suggests that increased control over sitelinks would result in decreased user experience and potentially lazy webmasters. [...more]

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Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Posted on Friday, November 22nd, 2013 by

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

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Inside the Search Studio with Angie Schottmuller

Inside the Search Studio with Angie Schottmuller

Posted on Wednesday, November 20th, 2013 by

Grant interviews the very-clever Angie Schottmuller and learns more about her perspective on search, SEO, and Star Wars. [...more]

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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Posted on Tuesday, November 19th, 2013 by

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Study: Very Few Multichannel Retailers Use Responsive Design

Study: Very Few Multichannel Retailers Use Responsive Design

Posted on Friday, November 15th, 2013 by

Michelle reports on The Search Agency's findings that most multichannel retailers do not use Responsive Web Design (RWD) and talks to our expert SEOs to understand why so many companies overlook RWD implementation. [...more]

Featured, Mobile, News, SEO Comments (0)

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