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SEO

Recapping Google’s 2015 Algorithm Updates with an Eye to the Future

Recapping Google’s 2015 Algorithm Updates with an Eye to the Future

Posted on Friday, February 12th, 2016 by

Mobile, Machine Learning, and Quality Content, Oh My! Every year, Google changes its algorithm hundreds of times. While most of these changes go unnoticed, some have drastic impacts on the way the search engine serves its organic results. For digital marketers, having a working knowledge of these algorithm changes and the timeline of their release […] [...more]

Featured, Mobile, News, SEO Comments (1)

Scribes Without Souls: Why Automated Content Generators Come Up Short

Scribes Without Souls: Why Automated Content Generators Come Up Short

Posted on Thursday, December 10th, 2015 by

Content generators are getting smarter. What does this mean for search engine optimization, and are human writers finally obsolete? The age of machines is upon us – or, rather, we’ve been living in it for a while now. With the rise of Google’s RankBrain, self-driving cars, and companies in numerous industries pumping money into the […] [...more]

Consumer Experience, Featured, SEO Comments (1)

RankBrain Rising

RankBrain Rising

Posted on Wednesday, November 11th, 2015 by

A Deep Dive into Google’s RankBrain Launch RankBrain, Google’s newly launched artificial intelligence component, which works in conjunction with the search engine’s Hummingbird algorithm, was announced late last month – setting SEO experts spiraling into a frenzy. While to most, Google’s RankBrain announcement felt like a huge surprise, we’ve taken the time to back track, […] [...more]

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Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Posted on Thursday, October 1st, 2015 by

How to Gear Up Your Content Marketing for the 2015 Holiday Season Pumpkins, turkeys, and presents, oh my! Holiday planners and shoppers are on the online prowl, searching out the hottest deals and coolest ideas to make their holidays fantastic. If you don’t have a full-blown holiday content strategy already in place, never fear. There […] [...more]

Consumer Experience, Featured, Mobile, SEO Comments (3)

Periscope: Putting the Social Back in Social Media

Periscope: Putting the Social Back in Social Media

Posted on Thursday, September 17th, 2015 by

How to Reimagine Your Social Media Campaigns with Periscope What is Periscope, you ask? Periscope is Twitter’s live video streaming app that lets you broadcast yourself, or your brand, to all of your followers and others all around the world instantaneously. Periscope’s unique approach to social media promotion gives brands new opportunities to create and […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (4)

Content that Keeps ’em Coming Back

Content that Keeps ’em Coming Back

Posted on Wednesday, September 2nd, 2015 by

Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to guide consumers toward conversion with content marketing, specifically during the Consider and Evaluate phases of the Consumer Decision Journey (CDJ). If you haven’t […] [...more]

Consumer Experience, Featured, SEO Comments (5)

You’ve Been Warned, Says Googlebot

You’ve Been Warned, Says Googlebot

Posted on Tuesday, August 25th, 2015 by

How to Optimize After Googlebot’s “Cannot Access Your JavaScript and CSS Files” Warnings Received any warnings recently from Google Search Console? Back on October 27, 2014, Google announced they had updated their Webmaster Guidelines to include information about JavaScript and CSS file blocking. If you haven’t received any warnings recently, no need to worry. However, […] [...more]

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Will Google+ Finally Stand Out from the Crowd?

Will Google+ Finally Stand Out from the Crowd?

Posted on Wednesday, August 12th, 2015 by

The Search Agency Crowdsources Musings about the Future of Google+ Marketing Land Columnist Mark Traphagen has intently followed Google+’s years-long evolution, and recently released his latest musings on the future of Google’s social product. We read it, and we have some thoughts. Our team has long struggled to see the true purpose of Google+, and […] [...more]

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Take Me to Your Reader

Take Me to Your Reader

Posted on Wednesday, July 29th, 2015 by

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Why Your Website Should Be More Like Duct Tape and Zip Ties

Why Your Website Should Be More Like Duct Tape and Zip Ties

Posted on Monday, July 13th, 2015 by

How to Marry Your Website’s Design and Engineering with the Principle of Affordance Have you ever visited a website and thought, what on earth am I supposed to do with this? I’m having trouble using this website. Let me go find my answer elsewhere. Not a great user experience, huh? Inversely, have you visited a […] [...more]

Consumer Experience, Featured, SEO Comments (0)

Structured Data Gets a Face Lift

Structured Data Gets a Face Lift

Posted on Friday, May 29th, 2015 by

New Schema.org Vocabularies and Terms Introduced Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, started back in June 2011, many industries […] [...more]

Consumer Experience, Featured, News, SEO Comments (3)

Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] [...more]

Consumer Experience, Featured, Mobile, News, SEO Comments (2)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]

Consumer Experience, Featured, SEO Comments (2)

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] [...more]

Consumer Experience, Featured, SEO Comments (2)

How Hard Will Google’s Mobilegeddon Hit Your Site?

How Hard Will Google’s Mobilegeddon Hit Your Site?

Posted on Monday, March 30th, 2015 by

Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead […] [...more]

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The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Posted on Wednesday, February 18th, 2015 by

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […] [...more]

Featured, Mobile, News, SEO Comments (2)

How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

Posted on Monday, January 26th, 2015 by

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (9)

We Need to Talk About alt Tags

We Need to Talk About alt Tags

Posted on Monday, December 22nd, 2014 by

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] [...more]

Consumer Experience, Featured, SEO Comments (7)

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

Posted on Thursday, December 18th, 2014 by

This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using […] [...more]

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True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] [...more]

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] [...more]

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Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Posted on Tuesday, August 19th, 2014 by

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] [...more]

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A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] [...more]

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Inside the Search Studio with Steve Sirich

Inside the Search Studio with Steve Sirich

Posted on Thursday, August 7th, 2014 by

  We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] [...more]

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Domino’s Has No Excuse Not To Be Prepared During the World Cup

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Posted on Wednesday, July 2nd, 2014 by

Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. [...more]

Consumer Experience, SEO, Social Media Comments (1)

Faulty Redirects AKA “Fault Me” Redirects

Faulty Redirects AKA “Fault Me” Redirects

Posted on Monday, June 9th, 2014 by

According to Google, faulty redirects now have a negative impact on search rankings AND CTR. Are you guilty of faulty redirects? [...more]

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4 Ways SEO has NOT Changed

4 Ways SEO has NOT Changed

Posted on Thursday, May 15th, 2014 by

Sure, SEO has changed a whole lot in the last few years, but that's no excuse to ignore all the ways that SEO is still the same game. [...more]

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Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Posted on Tuesday, April 1st, 2014 by

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. [...more]

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Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Posted on Wednesday, March 19th, 2014 by

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

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