SEM

Google Targets Small Businesses with AdWords Express

Google Targets Small Businesses with AdWords Express

Posted on Wednesday, July 27th, 2011 by

In an effort to tap into the small business ad market, Google has launched an easier, more time efficient way for local advertisers to buy search ads called AdWords Express. [...more]

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Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Posted on Wednesday, July 20th, 2011 by

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

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PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Posted on Monday, July 11th, 2011 by

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

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Google +1 for PPC

Google +1 for PPC

Posted on Wednesday, June 29th, 2011 by

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

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SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

Posted on Thursday, June 16th, 2011 by

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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How-To: Manipulating Data in Excel

How-To: Manipulating Data in Excel

Posted on Monday, May 16th, 2011 by

Manipulating and analyzing data sets in Excel are important parts of any PPC campaign, regardless of size. In this post, we discuss two alternative functions within Excel that may help you optimize your PPC campaigns. [...more]

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How to: Setting Up a Mobile Paid Search Campaign

How to: Setting Up a Mobile Paid Search Campaign

Posted on Wednesday, May 11th, 2011 by

In case you didn’t have the chance to tune into The Search Agency’s webinar on mobile search with comScore, we have pulled together the key best practices we discussed for executing a mobile search campaign. [...more]

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Ben Edelman on Disclosure Labels in Paid Search

Ben Edelman on Disclosure Labels in Paid Search

Posted on Thursday, April 14th, 2011 by

We sat down with Ben Edelman to discuss his research on the effect of advertising labels on search behavior as well as The Search Agency's study on the effect of Google's change from "Sponsored Links" to "Ads" on clickthrough rate. [...more]

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The Royal Wedding Treatment for Online Marketing Clients

The Royal Wedding Treatment for Online Marketing Clients

Posted on Monday, April 11th, 2011 by

Engagements of all types and sizes require careful planning and detailed execution to ensure nothing is left to chance. [...more]

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AdWords Position Preference is Dying. Good Riddance.

AdWords Position Preference is Dying. Good Riddance.

Posted on Thursday, April 7th, 2011 by

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

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Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Posted on Monday, March 28th, 2011 by

An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]

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Is Google Exploiting Neuromarketing in Reporting Quality Scores?

Is Google Exploiting Neuromarketing in Reporting Quality Scores?

Posted on Monday, March 21st, 2011 by

I've got a mystery to solve: Quality Scores of 8 and 9 are very rare. But it hasn't always been that way. And that might be because Google is using basic psychology to cause you to focus your time on AdWords. [...more]

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Mobile Search Marketing

Mobile Search Marketing

Posted on Monday, March 14th, 2011 by

The Search world is abuzz with talk about Mobile. And it’s no wonder, as people are increasingly shifting away from their PCs and growing more and more attached to their mobile devices. [...more]

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Microsoft Announces New Quality Score in AdCenter

Microsoft Announces New Quality Score in AdCenter

Posted on Thursday, March 10th, 2011 by

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

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AdWords Update:  Optimize for Conversions

AdWords Update: Optimize for Conversions

Posted on Friday, February 25th, 2011 by

A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]

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Bing/Yahoo! to permit bids on trademark terms

Bing/Yahoo! to permit bids on trademark terms

Posted on Monday, February 14th, 2011 by

Microsoft has announced a significant change to its paid search editorial policy, which will enable marketers to bid on trademark terms across Bing and Yahoo!. [...more]

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Does Google Reward High Quality Scores with More Impressions?

Does Google Reward High Quality Scores with More Impressions?

Posted on Monday, February 14th, 2011 by

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

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Mobile Super Bowl Commercial Winners and Losers

Mobile Super Bowl Commercial Winners and Losers

Posted on Monday, February 7th, 2011 by

Mike takes a look at the winners and losers from the "real" big game on Sunday -- mobile search advertising. [...more]

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Google to Reformat Paid Ad Descriptions

Google to Reformat Paid Ad Descriptions

Posted on Wednesday, January 26th, 2011 by

Google is set to modify the presentation of paid ads in the top three positions. [...more]

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Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

Posted on Tuesday, January 25th, 2011 by

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

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Like a Rock: The ‘Bid-CPC’ Relationship

Like a Rock: The ‘Bid-CPC’ Relationship

Posted on Wednesday, January 19th, 2011 by

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Posted on Tuesday, January 18th, 2011 by

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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Mobile Advertising – Click-to-Call and AdWords Call Metrics

Mobile Advertising – Click-to-Call and AdWords Call Metrics

Posted on Monday, January 10th, 2011 by

2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]

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New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

Posted on Wednesday, December 15th, 2010 by

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

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Google’s New “Automated Rules”

Google’s New “Automated Rules”

Posted on Thursday, December 9th, 2010 by

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool might only makes things worse. [...more]

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Yahoo’s Transition to Microsoft AdCenter:  A Mixed Bag for Advertisers

Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers

Posted on Tuesday, December 7th, 2010 by

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

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Braking the Rules

Braking the Rules

Posted on Monday, December 6th, 2010 by

Whether written out in computer code or just rattling around inside people's heads, many PPC account managers like to use rules to help guide their bidding decisions. But it's very easy to create rules that do more harm than good. [...more]

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New Video: What is the best way to bid for paid search ad space?

New Video: What is the best way to bid for paid search ad space?

Posted on Monday, November 29th, 2010 by

This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]

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Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

Posted on Monday, November 22nd, 2010 by

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

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Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Posted on Monday, November 15th, 2010 by

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

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