SEM

The Royal Wedding Treatment for Online Marketing Clients

The Royal Wedding Treatment for Online Marketing Clients

Posted on Monday, April 11th, 2011 by

Engagements of all types and sizes require careful planning and detailed execution to ensure nothing is left to chance. [...more]

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AdWords Position Preference is Dying. Good Riddance.

AdWords Position Preference is Dying. Good Riddance.

Posted on Thursday, April 7th, 2011 by

Google is retiring the 'position preference' feature in AdWords. Bradd explains why search marketers shouldn't worry about average position in the first place. [...more]

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Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Posted on Monday, March 28th, 2011 by

An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]

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Is Google Exploiting Neuromarketing in Reporting Quality Scores?

Is Google Exploiting Neuromarketing in Reporting Quality Scores?

Posted on Monday, March 21st, 2011 by

I've got a mystery to solve: Quality Scores of 8 and 9 are very rare. But it hasn't always been that way. And that might be because Google is using basic psychology to cause you to focus your time on AdWords. [...more]

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Mobile Search Marketing

Mobile Search Marketing

Posted on Monday, March 14th, 2011 by

The Search world is abuzz with talk about Mobile. And it’s no wonder, as people are increasingly shifting away from their PCs and growing more and more attached to their mobile devices. [...more]

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Microsoft Announces New Quality Score in AdCenter

Microsoft Announces New Quality Score in AdCenter

Posted on Thursday, March 10th, 2011 by

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

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AdWords Update:  Optimize for Conversions

AdWords Update: Optimize for Conversions

Posted on Friday, February 25th, 2011 by

A new ad rotation setting in AdWords enables advertisers to better optimize their campaigns for conversions, rather than clicks. [...more]

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Bing/Yahoo! to permit bids on trademark terms

Bing/Yahoo! to permit bids on trademark terms

Posted on Monday, February 14th, 2011 by

Microsoft has announced a significant change to its paid search editorial policy, which will enable marketers to bid on trademark terms across Bing and Yahoo!. [...more]

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Does Google Reward High Quality Scores with More Impressions?

Does Google Reward High Quality Scores with More Impressions?

Posted on Monday, February 14th, 2011 by

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

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Mobile Super Bowl Commercial Winners and Losers

Mobile Super Bowl Commercial Winners and Losers

Posted on Monday, February 7th, 2011 by

Mike takes a look at the winners and losers from the "real" big game on Sunday -- mobile search advertising. [...more]

Featured, Mobile, SEM, SEO Comments (17)

Google to Reformat Paid Ad Descriptions

Google to Reformat Paid Ad Descriptions

Posted on Wednesday, January 26th, 2011 by

Google is set to modify the presentation of paid ads in the top three positions. [...more]

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Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

Posted on Tuesday, January 25th, 2011 by

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

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Like a Rock: The ‘Bid-CPC’ Relationship

Like a Rock: The ‘Bid-CPC’ Relationship

Posted on Wednesday, January 19th, 2011 by

The 'bid-CPC' relationship in pay-per-click advertising is very stable over the period of months, despite holidays and major changes to Google's algorithms and user interface. [...more]

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Google AdWords Update: Change to Search Ad Display URL Format

Google AdWords Update: Change to Search Ad Display URL Format

Posted on Tuesday, January 18th, 2011 by

Last week, Google announced another change to the format of its paid advertisement. Read on to learn how the change could affect your paid search campaigns... [...more]

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Mobile Advertising – Click-to-Call and AdWords Call Metrics

Mobile Advertising – Click-to-Call and AdWords Call Metrics

Posted on Monday, January 10th, 2011 by

2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]

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New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

Posted on Wednesday, December 15th, 2010 by

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

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Google’s New “Automated Rules”

Google’s New “Automated Rules”

Posted on Thursday, December 9th, 2010 by

If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new “Automated Rules” tool might only makes things worse. [...more]

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Yahoo’s Transition to Microsoft AdCenter:  A Mixed Bag for Advertisers

Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers

Posted on Tuesday, December 7th, 2010 by

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

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Braking the Rules

Braking the Rules

Posted on Monday, December 6th, 2010 by

Whether written out in computer code or just rattling around inside people's heads, many PPC account managers like to use rules to help guide their bidding decisions. But it's very easy to create rules that do more harm than good. [...more]

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New Video: What is the best way to bid for paid search ad space?

New Video: What is the best way to bid for paid search ad space?

Posted on Monday, November 29th, 2010 by

This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]

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Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

Posted on Monday, November 22nd, 2010 by

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

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Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Posted on Monday, November 15th, 2010 by

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

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Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Posted on Thursday, November 11th, 2010 by

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

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Instant Previews Bring Your Website to the Google Results Page

Instant Previews Bring Your Website to the Google Results Page

Posted on Wednesday, November 10th, 2010 by

Google has rolled out Instant Previews, supplementing the standard text results with a snapshot image of the destination web page. What impact will this have on site design? And could these site previews end up steering clicks away from the paid ads? [...more]

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Quality Score Never Shined My Shoes

Quality Score Never Shined My Shoes

Posted on Tuesday, October 19th, 2010 by

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

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Google Instant:  Advertising on Partially Spelled Keywords

Google Instant: Advertising on Partially Spelled Keywords

Posted on Tuesday, October 5th, 2010 by

Search marketers have been speculating as to what effect Google Instant will have on their SEM campaigns. We ran a test for a travel client adding partially spelled keywords on exact match to measure impression, click, and conversion volume. Read on for the results... [...more]

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The Messianic Character of Google Instant

The Messianic Character of Google Instant

Posted on Wednesday, September 15th, 2010 by

Many of the suggested results from Google Instant have been quite entertaining. But how is Google managing the instant results for its own brand? [...more]

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New White Paper Analyzes Impact of Google Instant on SEM and SEO

New White Paper Analyzes Impact of Google Instant on SEM and SEO

Posted on Tuesday, September 14th, 2010 by

The Search Agents discuss their most recent white paper on the potential impact of Google Instant on SEO and SEM. [...more]

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Google Instant Insights

Google Instant Insights

Posted on Thursday, September 9th, 2010 by

We asked our Search Agents to weigh in on what Google Instant really means for SEO, SEM, and our search behavior [...more]

Featured, News, SEM, SEO Comments (12)

Ad Auctions are Not Auctions

Ad Auctions are Not Auctions

Posted on Tuesday, August 24th, 2010 by

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

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