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Keith takes us through the recent changes to Google Shopping in Adwords, and what advertisers can expect in the near future. [...more]

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Cassandra gives us the bottom line on what's what with the new Google AdWords/AdMob integration. [...more]

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Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

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Kathryn explains how Google's new Ad Rotation option will affect your AdWords campaigns. [...more]

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Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

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Cassandra talks about driving ROI with Google Product Extensions and Listing Ads and the exciting future of mobile marketing. [...more]

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Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

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Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

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Posted on Wednesday, April 25th, 2012 by

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

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Posted on Tuesday, April 24th, 2012 by

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

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Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

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Posted on Tuesday, April 3rd, 2012 by

Jessica Lee offers 5 reasons why she's stoked to go to Ad Tech San Francisco. Follow her live tweets from the conference at @thesearchagency all day 4/3. [...more]

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Posted on Thursday, March 29th, 2012 by

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

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Posted on Monday, March 12th, 2012 by

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

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Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

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SEO Content Specialist, Matt McKinley explores the latest trend from last month's CES conference: Linking consumer electronics and cars through mobile apps and in-car navigations systems. [...more]

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Posted on Wednesday, February 8th, 2012 by

After all the hype around the Super Bowl commercials and big brands, find out who were the real advertising winners and losers. [...more]

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Posted on Friday, February 3rd, 2012 by

Mike Solomon is back with more insights on mobile marketing, the second screen phenomenon, and Super Bowl Sunday. Check back for a recap after this weekend's game. [...more]

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Posted on Wednesday, January 11th, 2012 by

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

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Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

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Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

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Posted on Tuesday, December 13th, 2011 by

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

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Posted on Tuesday, November 22nd, 2011 by

In the latest white paper from The Search Agency, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices you'll need to make your holiday sales season a success. [...more]

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Posted on Wednesday, November 16th, 2011 by

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

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Posted on Wednesday, November 9th, 2011 by

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

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Posted on Tuesday, November 8th, 2011 by

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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Posted on Thursday, October 20th, 2011 by

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Charlie describes a new easy way to claim authorship of your online content and increase CTR to your blog or web site. [...more]

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The Search Agency’s POV: Google Plus

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Posted on Friday, July 29th, 2011 by

In our just-published POV on Google Plus, we detail the various features, explore possible ways Google+ could impact search user behavior and consider ways Google+ may impact SEO and social media. Lastly, we provide a few best practices for marketers to implement before Google launches brand and business pages. [...more]

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