SEM

Google Increases Transparency in Quality Scores

Google Increases Transparency in Quality Scores

Posted on Tuesday, May 8th, 2012 by

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

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The Advertising Evolution on YouTube

The Advertising Evolution on YouTube

Posted on Thursday, April 26th, 2012 by

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

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AdWords Near Exact and Near Phrase

AdWords Near Exact and Near Phrase

Posted on Wednesday, April 25th, 2012 by

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

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SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Posted on Tuesday, April 24th, 2012 by

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

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Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Posted on Wednesday, April 4th, 2012 by

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

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Geeking out at ad:tech

Geeking out at ad:tech

Posted on Tuesday, April 3rd, 2012 by

Jessica Lee offers 5 reasons why she's stoked to go to Ad Tech San Francisco. Follow her live tweets from the conference at @thesearchagency all day 4/3. [...more]

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What’s in Store for Digital Ad Spend?

What’s in Store for Digital Ad Spend?

Posted on Thursday, March 29th, 2012 by

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

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SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

Posted on Monday, March 12th, 2012 by

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

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Google TV and SEM: Why Can’t We Be Friends?

Google TV and SEM: Why Can’t We Be Friends?

Posted on Thursday, February 23rd, 2012 by

Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

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Auto Brands Connect With Drivers at CES

Auto Brands Connect With Drivers at CES

Posted on Tuesday, February 14th, 2012 by

SEO Content Specialist, Matt McKinley explores the latest trend from last month's CES conference: Linking consumer electronics and cars through mobile apps and in-car navigations systems. [...more]

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Solomon’s Super Bowl Scorecard

Solomon’s Super Bowl Scorecard

Posted on Wednesday, February 8th, 2012 by

After all the hype around the Super Bowl commercials and big brands, find out who were the real advertising winners and losers. [...more]

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Second Screens And Super Bowl Sunday

Second Screens And Super Bowl Sunday

Posted on Friday, February 3rd, 2012 by

Mike Solomon is back with more insights on mobile marketing, the second screen phenomenon, and Super Bowl Sunday. Check back for a recap after this weekend's game. [...more]

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Interview with Ranil Wiratunga – January 2012

Interview with Ranil Wiratunga – January 2012

Posted on Wednesday, January 11th, 2012 by

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

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When to Cut the Long Tail

When to Cut the Long Tail

Posted on Wednesday, January 4th, 2012 by

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

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The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

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What does the success of targeted social mean for paid search?

What does the success of targeted social mean for paid search?

Posted on Tuesday, December 13th, 2011 by

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

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New White Paper on Holiday Marketing Strategy for Online Retailers

New White Paper on Holiday Marketing Strategy for Online Retailers

Posted on Tuesday, November 22nd, 2011 by

In the latest white paper from The Search Agency, our experts take a closer look at five recent developments that have changed the landscape of online marketing, and detail the best practices you'll need to make your holiday sales season a success. [...more]

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Interest-Based Advertising: In Your Best Interest?

Interest-Based Advertising: In Your Best Interest?

Posted on Wednesday, November 16th, 2011 by

Ami weighs the benefits of Google's interest-based advertising service, which enables marketers to target demographics based on age, gender, etc., against some of the service's shortcomings. [...more]

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Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Posted on Wednesday, November 9th, 2011 by

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

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Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

Posted on Tuesday, November 8th, 2011 by

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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Occupy Wall Street Goes Offline with Google TV Ads

Occupy Wall Street Goes Offline with Google TV Ads

Posted on Thursday, October 20th, 2011 by

The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]

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Click Through Rate – Improve SEO Quality Signals With Google Authorship

Click Through Rate – Improve SEO Quality Signals With Google Authorship

Posted on Thursday, September 8th, 2011 by

Charlie describes a new easy way to claim authorship of your online content and increase CTR to your blog or web site. [...more]

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The Search Agency’s POV: Google Plus

The Search Agency’s POV: Google Plus

Posted on Friday, July 29th, 2011 by

In our just-published POV on Google Plus, we detail the various features, explore possible ways Google+ could impact search user behavior and consider ways Google+ may impact SEO and social media. Lastly, we provide a few best practices for marketers to implement before Google launches brand and business pages. [...more]

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Google Targets Small Businesses with AdWords Express

Google Targets Small Businesses with AdWords Express

Posted on Wednesday, July 27th, 2011 by

In an effort to tap into the small business ad market, Google has launched an easier, more time efficient way for local advertisers to buy search ads called AdWords Express. [...more]

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Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Posted on Wednesday, July 20th, 2011 by

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

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PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Posted on Monday, July 11th, 2011 by

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

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Google +1 for PPC

Google +1 for PPC

Posted on Wednesday, June 29th, 2011 by

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

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SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

Posted on Thursday, June 16th, 2011 by

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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How-To: Manipulating Data in Excel

How-To: Manipulating Data in Excel

Posted on Monday, May 16th, 2011 by

Manipulating and analyzing data sets in Excel are important parts of any PPC campaign, regardless of size. In this post, we discuss two alternative functions within Excel that may help you optimize your PPC campaigns. [...more]

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How to: Setting Up a Mobile Paid Search Campaign

How to: Setting Up a Mobile Paid Search Campaign

Posted on Wednesday, May 11th, 2011 by

In case you didn’t have the chance to tune into The Search Agency’s webinar on mobile search with comScore, we have pulled together the key best practices we discussed for executing a mobile search campaign. [...more]

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