SEM

Google Buys Channel Intelligence, Invests in PLA Management

Google Buys Channel Intelligence, Invests in PLA Management

Posted on Monday, February 11th, 2013 by

Ryan explains why Google's recent purchase of Channel Intelligence, a retail feed management and shopping performance company, was good investment. [...more]

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Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns

Posted on Wednesday, February 6th, 2013 by

Keith explains Google's latest major update to AdWords: Enhanced Campaigns. [...more]

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Product Listing Ads – A Retailer's Must Have

Product Listing Ads – A Retailer's Must Have

Posted on Tuesday, February 5th, 2013 by

Matt explains why Product Listing Ads are the future for retailers. It's all in the data. [...more]

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Super Bowl Recap – A Small Budget Can Go A Long Way

Super Bowl Recap – A Small Budget Can Go A Long Way

Posted on Monday, February 4th, 2013 by

Mike gives his annual post - Super Bowl recap on how advertisers used campaigns on search. [...more]

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Searching for Super Bowl Sunday

Searching for Super Bowl Sunday

Posted on Friday, February 1st, 2013 by

Mike is back on the Super Bowl Search trail to find out which advertisers are putting together a a great second screen experience this year. [...more]

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2 Reasons Why Bing Will Lose BILLIONS Without Mobile Devices

2 Reasons Why Bing Will Lose BILLIONS Without Mobile Devices

Posted on Tuesday, January 29th, 2013 by

Max uses Bing's data from last quarter to explain why it's future is bleak if it doesn't get a better handle on mobile. [...more]

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State Of Paid Search Report: Q4 2012 – Highlights

State Of Paid Search Report: Q4 2012 – Highlights

Posted on Tuesday, January 22nd, 2013 by

The State of Paid Search Report Q4 2012 summarizes current paid search marketing trends across search engines, devices, and industries. Check out the highlights. [...more]

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You Can't Watch Television On A Television Anymore!

You Can't Watch Television On A Television Anymore!

Posted on Tuesday, January 15th, 2013 by

Heather points out that the most efficient way to watch television programming really isn't on a television, and urges advertisers to get with the times. [...more]

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The Search Agency 2013 Predictions: Paid Media

The Search Agency 2013 Predictions: Paid Media

Posted on Wednesday, December 26th, 2012 by

The Search Agency gives the low down on hot topics for 2013. [...more]

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Ad Innovations for 2013: The Search Agency POV

Ad Innovations for 2013: The Search Agency POV

Posted on Friday, December 21st, 2012 by

Keith introduces the latest ad innovations for 2013. [...more]

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A New Breed of “Super-Consumers”

A New Breed of “Super-Consumers”

Posted on Thursday, December 6th, 2012 by

Mike is flabbergasted that companies are neglecting a new breed of "super-consumers" by investing large amounts of money in offline advertising, while neglecting online efforts. [...more]

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Microsoft and Google – An Assessment of the Battlefield

Microsoft and Google – An Assessment of the Battlefield

Posted on Wednesday, December 5th, 2012 by

Nathan looks at Microsoft's slow but steady increase in search share, and speculates on what is to come in the battle of Microsoft vs. Google. [...more]

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Thanksgiving Weekend Online Shopping Trends – Smartphones RULE

Thanksgiving Weekend Online Shopping Trends – Smartphones RULE

Posted on Monday, December 3rd, 2012 by

Max does his homework on the whole Thanksgiving shopping thing. No surprise that Cyber Monday was bigger than ever, and smartphones came out on top. [...more]

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Bing it on… and on… and on

Bing it on… and on… and on

Posted on Thursday, November 1st, 2012 by

Dale takes to The Search Agents to rant about how ineffectual he finds the Bing Ads Desktop Tool. [...more]

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AdWords Scripts – The Democratization Of Automation

AdWords Scripts – The Democratization Of Automation

Posted on Monday, October 29th, 2012 by

Daniel walks us through new AdWords Scripts and offers some next step ideas...that include a bid managing kitty. [...more]

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Google’s Mobile PPC Problem – Has The Giant Peaked?

Google’s Mobile PPC Problem – Has The Giant Peaked?

Posted on Friday, October 26th, 2012 by

Louise addresses Google's premature release of third quarter earnings and its increasing mobile problems. [...more]

Featured, Mobile, News, SEM Comments (1)

DMA 2012 Lessons: Facebook Engagement Is Only Getting Better

DMA 2012 Lessons: Facebook Engagement Is Only Getting Better

Posted on Friday, October 19th, 2012 by

Heather shares insight from DMA 2012 from keynote speaker, VP Business & Marketing Partnerships at Facebook David Fischer, on Facebook engagement for marketers. [...more]

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DMA 2012 Lessons: Determine Your Consumer Decision Journey!

DMA 2012 Lessons: Determine Your Consumer Decision Journey!

Posted on Monday, October 15th, 2012 by

Heather is live from DMA 2012. She reports on The Search Agency's own Keith Wilson's round table presentation on the consumer decision journey. [...more]

Display, Featured, SEM, SEO, Social Media Comments (0)

Search and Destroy: Ep. 7 – Searching for Landing Page Optimization

Search and Destroy: Ep. 7 – Searching for Landing Page Optimization

Posted on Tuesday, September 25th, 2012 by

Episode 7 of Search and Destroy podcast covers back to school nostalgia, Google's Bacon Number, The Yahoo/Bing Network, the latest in Landing Page Optimization. [...more]

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Yahoo! Who Becomes Yahoo! Bing Who?

Yahoo! Who Becomes Yahoo! Bing Who?

Posted on Monday, September 10th, 2012 by

Grant comments on the new Yahoo/Bing ad network name. [...more]

Featured, News, SEM Comments (3)

Google TV Ads: A Retrospective

Google TV Ads: A Retrospective

Posted on Monday, September 10th, 2012 by

A little more than a week after Google announced TV Ads would be retired, Dale reflects on what it all means, and what is next in Video Advertising. [...more]

Featured, SEM, Video Comments (0)

R.I.P. Google TV Ads

R.I.P. Google TV Ads

Posted on Friday, August 31st, 2012 by

Michael gives a eulogy for Google TV Ads and looks to the future intersection of television and online advertising. [...more]

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5 Steps for Taking Advantage of Facebook’s New Post Targeting

5 Steps for Taking Advantage of Facebook’s New Post Targeting

Posted on Monday, August 13th, 2012 by

David breaks down 5 ways you need to be taking advantage of Facebook's new post targeting options. [...more]

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Is Facebook Being Sneaky With Advertisers?

Is Facebook Being Sneaky With Advertisers?

Posted on Monday, August 6th, 2012 by

Is Facebook trying to spam paying advertisers? Josh explains the controversy. [...more]

Featured, SEM, Social Media Comments (2)

The Search Agency’s Point of View: Google Shopping

The Search Agency’s Point of View: Google Shopping

Posted on Thursday, June 21st, 2012 by

Keith takes us through the recent changes to Google Shopping in Adwords, and what advertisers can expect in the near future. [...more]

Featured, Feeds, SEM Comments (0)

Google AdMob and AdWords – So Happy Together

Google AdMob and AdWords – So Happy Together

Posted on Thursday, June 7th, 2012 by

Cassandra gives us the bottom line on what's what with the new Google AdWords/AdMob integration. [...more]

Featured, Mobile, News, SEM Comments (0)

Power to the People – Change Google’s Ad Rotation Setting

Power to the People – Change Google’s Ad Rotation Setting

Posted on Thursday, May 31st, 2012 by

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

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Changes to Google’s Rotate Ads Option – What You Need to Know

Changes to Google’s Rotate Ads Option – What You Need to Know

Posted on Wednesday, May 30th, 2012 by

Kathryn explains how Google's new Ad Rotation option will affect your AdWords campaigns. [...more]

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Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Posted on Monday, May 21st, 2012 by

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

Interview with Cassandra Caswell-Stirling

Interview with Cassandra Caswell-Stirling

Posted on Thursday, May 10th, 2012 by

Cassandra talks about driving ROI with Google Product Extensions and Listing Ads and the exciting future of mobile marketing. [...more]

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