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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Posted on Tuesday, August 20th, 2013 by

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Posted on Monday, August 19th, 2013 by

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Posted on Tuesday, August 6th, 2013 by

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

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Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

Posted on Monday, August 5th, 2013 by

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Posted on Friday, August 2nd, 2013 by

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

Display, Featured, SEM, Video Comments (0)

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Posted on Tuesday, July 30th, 2013 by

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Posted on Friday, July 26th, 2013 by

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Posted on Tuesday, July 23rd, 2013 by

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Posted on Monday, July 22nd, 2013 by

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

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The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

Posted on Friday, July 19th, 2013 by

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

Posted on Thursday, July 18th, 2013 by

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Posted on Wednesday, June 26th, 2013 by

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

Posted on Friday, June 21st, 2013 by

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

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Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

Posted on Tuesday, June 18th, 2013 by

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

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Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Posted on Wednesday, June 12th, 2013 by

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

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Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Posted on Wednesday, May 29th, 2013 by

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

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Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Posted on Wednesday, May 15th, 2013 by

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

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That’s a Wrap! Q1 2013 State of Paid Search Report

That’s a Wrap! Q1 2013 State of Paid Search Report

Posted on Friday, April 19th, 2013 by

Taylor highlights the main findings of The Search Agency's State of Paid Search Report for Q1 2013. [...more]

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Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Posted on Wednesday, April 10th, 2013 by

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

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Are Enhanced Campaigns Keeping You Awake at Night?

Are Enhanced Campaigns Keeping You Awake at Night?

Posted on Wednesday, March 27th, 2013 by

Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]

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The BIA/Kelsey Conference and the Introduction of AdMax Local

The BIA/Kelsey Conference and the Introduction of AdMax Local

Posted on Tuesday, March 26th, 2013 by

After attending the BIA Kelsey "Leading in Local" conference, Brian summarizes key takeaways from the show, highlights the release of AdMax Local, and introduces the idea that Google might be overlooking an important opportunity. [...more]

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This is Not the Year of Big Data

This is Not the Year of Big Data

Posted on Wednesday, March 13th, 2013 by

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

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h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

Posted on Friday, March 8th, 2013 by

Taylor wraps up the h(Paid) blog series with a final post on the importance of cross-channel analytics. [...more]

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h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

Posted on Thursday, March 7th, 2013 by

On to the fourth component of h(Paid): Optimization! Taylor unveils how marketers can optimize their paid media marketing campaigns, across channels. [...more]

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h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Posted on Thursday, February 28th, 2013 by

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

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h(Paid): Creating Relevance with Your Audience

h(Paid): Creating Relevance with Your Audience

Posted on Wednesday, February 27th, 2013 by

Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]

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Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Posted on Tuesday, February 26th, 2013 by

In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]

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