Posted on Tuesday, March 9th, 2010 by Bradd Libby
George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]
Posted on Tuesday, March 2nd, 2010 by Bradd Libby
Search marketers often attempt to either maximize their conversion volume within a given maximum budget or within a given minimum efficiency limit. In fact, these are effectively the same thing. [...more]
Posted on Wednesday, February 24th, 2010 by Bradd Libby
Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]
Posted on Tuesday, February 16th, 2010 by Bradd Libby
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Posted on Tuesday, February 9th, 2010 by Bradd Libby
In my latest Search Engine Land article, I look at the text ads Google runs to see what lessons PPC managers can learn about writing "killer" ad copy. [...more]
Posted on Monday, January 25th, 2010 by Bradd Libby
Search Engine Land recently published my article entitled "The Pitfalls of Budget-Constrained Bidding", where I examine the downsides of both over- and underbidding on keywords. [...more]
Posted on Monday, January 25th, 2010 by Alex Campbell
Did you ever see a really compelling PPC ad for one of your competitors and wish you could make it less effective? Or make it reach fewer people? With AdWords, frighteningly, you can re-write or replace your competitors ads. Learn how. [...more]
Posted on Tuesday, January 19th, 2010 by Bradd Libby
Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]
Posted on Friday, January 15th, 2010 by Alec Green
Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]
Posted on Wednesday, January 13th, 2010 by Carl Dunham
Google uses a variety of techniques to identify your location and serve geo-targeted results. Carl Dunham explores what techniques an advertiser can use to reach customers in a specific geography, as well as some of the common pitfalls. [...more]
