SEM

Interview with Cassandra Caswell-Stirling

Posted on Thursday, May 10th, 2012 by Camille Canon

Cassandra talks about driving ROI with Google Product Extensions and Listing Ads and the exciting future of mobile marketing. [...more]

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Google Increases Transparency in Quality Scores

Posted on Tuesday, May 8th, 2012 by Katie Carlson

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

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The Advertising Evolution on YouTube

Posted on Thursday, April 26th, 2012 by Kalle Tompros

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

AdWords Near Exact and Near Phrase

Posted on Wednesday, April 25th, 2012 by Ranil Wiratunga

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

Featured, News, SEM Comments (1)

SEM Data Made Simple: AdWords Labels

Posted on Tuesday, April 24th, 2012 by Ranil Wiratunga

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

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Conversion Tracking for Google AdWords Extensions

Posted on Wednesday, April 4th, 2012 by Cassandra Caswell-Stirling

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

Geeking out at ad:tech

Posted on Tuesday, April 3rd, 2012 by Jessica Lee

Jessica Lee offers 5 reasons why she's stoked to go to Ad Tech San Francisco. Follow her live tweets from the conference at @thesearchagency all day 4/3. [...more]

Featured, SEM, SEO, Social Media Comments (0)

What’s in Store for Digital Ad Spend?

Posted on Thursday, March 29th, 2012 by Keith Wilson

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

Display, Featured, Mobile, SEM, Social Media, Video Comments (1)

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

Posted on Monday, March 12th, 2012 by Corey Quinn

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

Featured, Mobile, SEM, SEO Comments (3)

Google TV and SEM: Why Can’t We Be Friends?

Posted on Thursday, February 23rd, 2012 by Kalle Tompros

Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]