SEM

Ad Auctions are Not Auctions

Ad Auctions are Not Auctions

Posted on Tuesday, August 24th, 2010 by Bradd Libby

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

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Betting on the Weak Horse

Betting on the Weak Horse

Posted on Monday, August 9th, 2010 by Bradd Libby

Osama bin Laden said: "When people see a strong horse and a weak horse, by nature, they will like the strong horse." But in sponsored search advertising, betting on the weak horse can sometimes bring a larger payout. [...more]

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Implementing a New SEM Agency Partnership

Implementing a New SEM Agency Partnership

Posted on Wednesday, July 21st, 2010 by Lior Krolewicz

Once you select an SEM partner, your work is not done – it only begins. Learn from the mistakes of failed implementations and get your partnership with an SEM agency off on the right foot. [...more]

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Search Marketing Advice from Machiavelli

Search Marketing Advice from Machiavelli

Posted on Tuesday, July 20th, 2010 by Bradd Libby

Machiavelli's writing holds useful advice for the modern digital marketer. In this post, Bradd shows how maximizing one's relative benefit, rather than absolute profit, might lead to better long-term results. [...more]

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AdWords New Matchtype Goes Global

AdWords New Matchtype Goes Global

Posted on Thursday, July 15th, 2010 by Camille Canon

Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]

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Choosing an SEM Agency or Technology Partner

Choosing an SEM Agency or Technology Partner

Posted on Wednesday, July 14th, 2010 by Lior Krolewicz

Choosing the right SEM agency or technology solution requires careful consideration and a thorough due diligence process. Here are some factors to consider when evaluating potential partners to manage your SEM campaigns. [...more]

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The Pareto Ad Spend Rules

The Pareto Ad Spend Rules

Posted on Thursday, July 8th, 2010 by Bradd Libby

The 'Pareto Principle' (also called the '80/20 Rule') is often seen, in principle, in paid search marketing performance data. However, in practice, the story is not quite that simple. [...more]

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Quality Score: Better with Age?

Quality Score: Better with Age?

Posted on Wednesday, July 7th, 2010 by Nathan Price

Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]

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Is Google Managing Your AdWords Budget?

Is Google Managing Your AdWords Budget?

Posted on Tuesday, July 6th, 2010 by Adrian Maharaj

Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]

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Google Adds Merchant Ratings to AdWords

Google Adds Merchant Ratings to AdWords

Posted on Wednesday, June 30th, 2010 by Tal Halpern

The newest feature in AdWords pulls customer reviews into the ads of online retailers. Will little yellow stars help trusted merchants stand out from the crowd, or end up diverting customers away from their designated conversion path? [...more]

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