SEM

State of Paid Search Q3 2014

State of Paid Search Q3 2014

Posted on Tuesday, October 21st, 2014 by

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] [...more]

Analytics, Featured, News, SEM Comments (1)

Are You Ready for Shopping Campaigns?

Are You Ready for Shopping Campaigns?

Posted on Tuesday, September 2nd, 2014 by

In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA […] [...more]

Featured, SEM Comments (0)

State of Paid Search Report: Q2 2014

State of Paid Search Report: Q2 2014

Posted on Thursday, July 17th, 2014 by

According to our latest report on paid search trends for Q2, smartphone growth is picking up speed as consumers are becoming more and more comfortable using smartphones as "anytime" devices. [...more]

Featured, Mobile, SEM Comments (0)

Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Posted on Tuesday, July 1st, 2014 by

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. [...more]

Featured, News, SEM Comments (9)

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Posted on Thursday, April 17th, 2014 by

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. [...more]

Featured, SEM Comments (3)

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

Posted on Wednesday, April 16th, 2014 by

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

Featured, SEM Comments (0)

Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Posted on Wednesday, March 19th, 2014 by

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

Featured, SEM, SEO Comments (5)

Q4 Proves a Successful Quarter for Retail

Q4 Proves a Successful Quarter for Retail

Posted on Friday, January 31st, 2014 by

According to our State of Paid Search Report for Q4 of 2013, both clicks and impressions were up for the retail industry. [...more]

Featured, SEM Comments (0)

Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

Posted on Thursday, January 30th, 2014 by

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

Featured, SEM Comments (0)

Mobile Devices are Bigger than Ever According to Q4 Report

Mobile Devices are Bigger than Ever According to Q4 Report

Posted on Wednesday, January 29th, 2014 by

We just released our Q4 State of Paid Search Report, and the results demonstrate the growing influence of mobile (and especially smartphones) on the world of search marketing. [...more]

Featured, Mobile, SEM Comments (4)

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Posted on Tuesday, January 28th, 2014 by

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

Featured, News, SEM Comments (0)

Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

Posted on Wednesday, January 8th, 2014 by

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

Featured, News, SEM, SEO Comments (0)

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Posted on Friday, December 20th, 2013 by

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

Featured, SEM, SEO, Social Media Comments (0)

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Posted on Friday, December 6th, 2013 by

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

Featured, News, SEM Comments (0)

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Posted on Thursday, November 21st, 2013 by

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (0)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Posted on Tuesday, November 12th, 2013 by

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (1)

Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Posted on Monday, October 28th, 2013 by

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

Featured, News, SEM Comments (0)

Google Updates Ad Ranking System

Google Updates Ad Ranking System

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (1)

Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

Posted on Wednesday, October 16th, 2013 by

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

Featured, News, SEM Comments (0)

DMA 2013: Five Trends for 2014 Digital Planning

DMA 2013: Five Trends for 2014 Digital Planning

Posted on Monday, October 14th, 2013 by

In his presentation at DMA 2013, Keith discussed the five trends to keep in mind when planning digital campaigns for 2014. [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)

Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Posted on Tuesday, September 24th, 2013 by

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

Featured, News, SEM Comments (0)

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

Posted on Monday, September 23rd, 2013 by

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

Featured, News, SEM, SEO Comments (2)

Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

Posted on Thursday, September 12th, 2013 by

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

Featured, SEM Comments (0)

Tablet CPCs on Par with Desktop after Enhanced Campaigns

Tablet CPCs on Par with Desktop after Enhanced Campaigns

Posted on Tuesday, September 3rd, 2013 by

Alec discusses CPC trends after the transition to Enhanced Campaigns and explains why CPCs have declined, rather than inclined as suspected. [...more]

Featured, SEM Comments (0)

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Posted on Thursday, August 29th, 2013 by

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

Featured, SEM Comments (0)

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Posted on Wednesday, August 28th, 2013 by

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

Featured, SEM Comments (0)

The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

Posted on Tuesday, August 27th, 2013 by

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

Featured, SEM Comments (0)

Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

Posted on Friday, August 23rd, 2013 by

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

Featured, SEM, SEO Comments (0)

Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

Posted on Wednesday, August 21st, 2013 by

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

Featured, SEM Comments (0)

Follow Us on Twitter

Authors