Posted on Tuesday, August 24th, 2010 by Bradd Libby
Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]
Posted on Monday, August 9th, 2010 by Bradd Libby
Osama bin Laden said: "When people see a strong horse and a weak horse, by nature, they will like the strong horse." But in sponsored search advertising, betting on the weak horse can sometimes bring a larger payout. [...more]
Posted on Wednesday, July 21st, 2010 by Lior Krolewicz
Once you select an SEM partner, your work is not done – it only begins. Learn from the mistakes of failed implementations and get your partnership with an SEM agency off on the right foot. [...more]
Posted on Tuesday, July 20th, 2010 by Bradd Libby
Machiavelli's writing holds useful advice for the modern digital marketer. In this post, Bradd shows how maximizing one's relative benefit, rather than absolute profit, might lead to better long-term results. [...more]
Posted on Thursday, July 15th, 2010 by Camille Canon
Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]
Posted on Wednesday, July 14th, 2010 by Lior Krolewicz
Choosing the right SEM agency or technology solution requires careful consideration and a thorough due diligence process. Here are some factors to consider when evaluating potential partners to manage your SEM campaigns. [...more]
Posted on Thursday, July 8th, 2010 by Bradd Libby
The 'Pareto Principle' (also called the '80/20 Rule') is often seen, in principle, in paid search marketing performance data. However, in practice, the story is not quite that simple. [...more]
Posted on Wednesday, July 7th, 2010 by Nathan Price
Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]
Posted on Tuesday, July 6th, 2010 by Adrian Maharaj
Google has specific controls in place to serve ads within your designated budget limits. So why do advertisers still struggle with overspend? And what can an account manager do to prevent it? [...more]
Posted on Wednesday, June 30th, 2010 by Tal Halpern
The newest feature in AdWords pulls customer reviews into the ads of online retailers. Will little yellow stars help trusted merchants stand out from the crowd, or end up diverting customers away from their designated conversion path? [...more]
