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Google Updates Ad Ranking System

Google Updates Ad Ranking System

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (1)

Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

Posted on Tuesday, October 22nd, 2013 by

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

Posted on Wednesday, October 16th, 2013 by

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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Yahoo! Quietly Implements Click to Search on Articles

Yahoo! Quietly Implements Click to Search on Articles

Posted on Friday, October 11th, 2013 by

Michelle reports on new elements being tested on Yahoo!, including a new search feature within Yahoo! Shine. [...more]

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Facebook Graph Search: The Next Big Search Engine?

Facebook Graph Search: The Next Big Search Engine?

Posted on Wednesday, October 2nd, 2013 by

David provides commentary about Facebook's expanded graph search [...more]

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Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Posted on Tuesday, September 24th, 2013 by

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

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The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

Posted on Monday, September 23rd, 2013 by

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

Featured, News, SEM, SEO Comments (2)

Need for Speed! Google Updates Mobile Guidelines

Need for Speed! Google Updates Mobile Guidelines

Posted on Monday, September 9th, 2013 by

Michelle summarizes Google's recent mobile guideline updates [...more]

Mobile, News Comments (2)

Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Posted on Wednesday, August 7th, 2013 by

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

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So Long to the Google+ Local App

So Long to the Google+ Local App

Posted on Wednesday, July 31st, 2013 by

Michelle discusses the recent announcement that the Google+ Local App will be retired on August 7 and summarizes the many changes that Google's local display scheme has undergone in recent years. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Posted on Tuesday, July 30th, 2013 by

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Posted on Tuesday, July 23rd, 2013 by

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

Featured, News, SEM Comments (0)

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

Posted on Friday, July 19th, 2013 by

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

Posted on Thursday, July 18th, 2013 by

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

Featured, News, SEM Comments (0)

That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Posted on Tuesday, July 2nd, 2013 by

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

Featured, News, Social Media Comments (0)

Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

Featured, News, SEO Comments (4)

Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Posted on Thursday, June 27th, 2013 by

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

Featured, News, SEO, Social Media Comments (2)

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Posted on Friday, June 21st, 2013 by

Rohan discusses the impact of data collection on our personal lives. [...more]

Featured, News Comments (3)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Posted on Wednesday, May 29th, 2013 by

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

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Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

Posted on Wednesday, May 22nd, 2013 by

After moving to the UK from the US four years ago, Nathan has noticed the inconvenient difference between US banking and UK banking. In this post, Nathan discusses how Google Wallet is helping Americans move their money with ease and move past restrictive banking transfer fees and timelines. [...more]

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5 Takeaways from the iMedia Agency Summit

5 Takeaways from the iMedia Agency Summit

Posted on Tuesday, May 14th, 2013 by

After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]

Featured, News Comments (1)

Google Now, Or Should That Be ‘Google Soon’?

Google Now, Or Should That Be ‘Google Soon’?

Posted on Thursday, May 9th, 2013 by

Have you used Google Now yet? Ben explains why Google Now still needs some development before it lives up to its true potential. [...more]

Featured, News Comments (2)

Are We Ready to Break the (Google) Glass Ceiling?

Are We Ready to Break the (Google) Glass Ceiling?

Posted on Wednesday, May 1st, 2013 by

Surely Google Glass is the most catchy tech gadget as of now, but is it the most innovative? Louise discusses the limitations of the newest tech sensation. [...more]

Featured, News Comments (3)

Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Posted on Wednesday, April 10th, 2013 by

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

Featured, News, SEM Comments (0)

Social Media Gone Rogue

Social Media Gone Rogue

Posted on Tuesday, April 9th, 2013 by

Griffin and Jessica recap the recent #nowthatchersdead hastag frenzy and discuss the importance of mindful social media marketing efforts. [...more]

Featured, News, Social Media Comments (13)

The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

Posted on Monday, April 1st, 2013 by

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

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