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State of Paid Search Q3 2014

State of Paid Search Q3 2014

Posted on Tuesday, October 21st, 2014 by

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] [...more]

Analytics, Featured, News, SEM Comments (1)

Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] [...more]

Consumer Experience, Featured, Mobile, News, Video Comments (0)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google's yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] [...more]

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Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Posted on Tuesday, August 19th, 2014 by

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] [...more]

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A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] [...more]

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Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Posted on Tuesday, July 1st, 2014 by

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. [...more]

Featured, News, SEM Comments (9)

Amazon and Twitter Partner Up with #AmazonCart

Amazon and Twitter Partner Up with #AmazonCart

Posted on Monday, May 5th, 2014 by

Twitter users can now place Amazon products directly into their Amazon shopping carts using #AmazonCart. The new partnership has great potential for Amazon and Twitter, but will consumers actually use it? [...more]

Featured, News, Social Media Comments (2)

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Posted on Tuesday, January 28th, 2014 by

Google says they don't use Twitter and Facebook signals in their rankings, but what about Google+? [...more]

News, SEO, Social Media Comments (8)

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Posted on Tuesday, January 28th, 2014 by

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

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Big Brands Don’t Come with Big Digital Security

Big Brands Don’t Come with Big Digital Security

Posted on Friday, January 17th, 2014 by

Big data may be getting even bigger, but can digital security keep up? [...more]

Featured, Mobile, News Comments (1)

You Can Now Email Everyone on Google+ !!!

You Can Now Email Everyone on Google+ !!!

Posted on Tuesday, January 14th, 2014 by

Which Google+ friend, colleague, superstar will you spam first? [...more]

Featured, News, Social Media Comments (1)

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

Posted on Friday, January 10th, 2014 by

David predicts that the new social app, Jelly will likely turn into a cesspool of raunchy one-liners rather than a respectable social search platform. [...more]

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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

Posted on Thursday, January 9th, 2014 by

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

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Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

Posted on Wednesday, January 8th, 2014 by

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

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I’m Dreaming of a White Hat Christmas

I’m Dreaming of a White Hat Christmas

Posted on Monday, December 23rd, 2013 by

Continuing a long standing (second year) The Search Agency tradition, Grant Simmons, Director of SEO & Social Product, belts out a song worthy of the Christmas trees of the Googleplex. Happy holidays, Merry Christmas to SEO folk everywhere! [...more]

Featured, News, SEO Comments (3)

Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Posted on Tuesday, December 17th, 2013 by

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

Display, Featured, News Comments (0)

When Social Sharing Becomes Bigger Than the Event

When Social Sharing Becomes Bigger Than the Event

Posted on Wednesday, December 11th, 2013 by

In the wake of Paul Walker's untimely death, Barbara explores the ways social sharing impacts personal and public events. [...more]

Featured, News, Social Media Comments (2)

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Posted on Friday, December 6th, 2013 by

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Posted on Thursday, December 5th, 2013 by

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

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Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Posted on Friday, November 22nd, 2013 by

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

Featured, News, SEO Comments (5)

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Posted on Thursday, November 21st, 2013 by

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (0)

Study: Very Few Multichannel Retailers Use Responsive Design

Study: Very Few Multichannel Retailers Use Responsive Design

Posted on Friday, November 15th, 2013 by

Michelle reports on The Search Agency's findings that most multichannel retailers do not use Responsive Web Design (RWD) and talks to our expert SEOs to understand why so many companies overlook RWD implementation. [...more]

Featured, Mobile, News, SEO Comments (0)

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Posted on Thursday, November 14th, 2013 by

Michelle provides a comparative look at The Search Agency's two mobile experience scorecard reports on Fortune 100 companies and 100 multichannel retailers. [...more]

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Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Posted on Wednesday, November 13th, 2013 by

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Posted on Tuesday, November 12th, 2013 by

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

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Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

Posted on Wednesday, November 6th, 2013 by

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

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Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

Posted on Tuesday, October 29th, 2013 by

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

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Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Posted on Monday, October 28th, 2013 by

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

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Google Updates Ad Ranking System

Google Updates Ad Ranking System

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (1)

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