Mobile

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Posted on Wednesday, April 28th, 2010 by

Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]

Featured, Mobile Comments (3)

Searching Through Apps: Moving From Destination to a Utility

Searching Through Apps: Moving From Destination to a Utility

Posted on Thursday, April 22nd, 2010 by

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

Featured, Mobile, Social Media Comments (3)

Apple iAds:  A Game Changer for Mobile Advertising?

Apple iAds: A Game Changer for Mobile Advertising?

Posted on Thursday, April 15th, 2010 by

Developers and marketers may soon have a new way to tap into Apple’s growing mobile kingdom through their new advertising platform, iAds. [...more]

Featured, Mobile, News Comments (2)

Create a Mobile Version of a WordPress Blog

Create a Mobile Version of a WordPress Blog

Posted on Wednesday, March 17th, 2010 by

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

Featured, Mobile, Social Media Comments (11)

App Store SEO: Using Specialized SEO Techniques to Promote Your App

App Store SEO: Using Specialized SEO Techniques to Promote Your App

Posted on Wednesday, December 9th, 2009 by

With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]

Featured, Mobile, SEO Comments (7)

Search 2012:  Clever Strategy or Marketing Fail

Search 2012: Clever Strategy or Marketing Fail

Posted on Monday, October 26th, 2009 by

While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]

Featured, Mobile, SEO Comments (5)

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

Posted on Tuesday, October 13th, 2009 by

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

Featured, Mobile, SEM Comments (3)

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

Posted on Monday, August 10th, 2009 by

Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]

Featured, Mobile, SEM Comments (0)

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