Mobile

Search 2012:  Clever Strategy or Marketing Fail

Search 2012: Clever Strategy or Marketing Fail

Posted on Monday, October 26th, 2009 by

While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]

Featured, Mobile, SEO Comments (5)

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

Posted on Tuesday, October 13th, 2009 by

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

Featured, Mobile, SEM Comments (3)

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

Posted on Monday, August 10th, 2009 by

Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]

Featured, Mobile, SEM Comments (0)

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