Posted on Tuesday, January 25th, 2011 by Camille Canon
It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]
Posted on Monday, January 10th, 2011 by Ashley Fardys
2011 is shaping up to (finally) be the year of mobile. And Google has already rolled out a number of new features to help businesses connect with their customers on the go. [...more]
Posted on Thursday, August 19th, 2010 by David Carrillo
Still waiting to dip your toe in the pool of location-based social media? The launch of Facebook Places is sure to increase the number of people "checking in" and make it even easier for marketers to drive new business and reward their most loyal customers. [...more]
Posted on Thursday, April 29th, 2010 by Grace Kobayashi
Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]
Posted on Wednesday, April 28th, 2010 by Zuheb S M
Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]
Posted on Thursday, April 22nd, 2010 by Matt Kain
Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]
Posted on Thursday, April 15th, 2010 by Grace Kobayashi
Developers and marketers may soon have a new way to tap into Apple’s growing mobile kingdom through their new advertising platform, iAds. [...more]
Posted on Wednesday, March 17th, 2010 by Alec Green
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]
Posted on Wednesday, December 9th, 2009 by Teresa Lane
With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]
Posted on Monday, October 26th, 2009 by Aryn Kennedy
While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]
Posted on Tuesday, October 13th, 2009 by Frank Lee
I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]
Posted on Monday, August 10th, 2009 by Matt Kain
Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]
