Posted on Monday, August 23rd, 2010 by Ted Ives
Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]
Posted on Monday, July 12th, 2010 by Tal Halpern
I have found it to be quite a challenge to keep up with the ever evolving and vast internet marketing industry. Here is a list of my top blogs and news sources for keeping up with the latest trends and developments in search marketing. [...more]
Posted on Tuesday, June 29th, 2010 by Mike Solomon
"Related to" ads, "something different" queries, "also try" links....Could Google be damaging your brand equity with its new search features? [...more]
Posted on Tuesday, June 8th, 2010 by Leonard Herman
Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]
Posted on Friday, June 4th, 2010 by Camille Canon
In this post, we will take a closer look into the business of podcasting. Where is the marketing value in producing an audio podcast? How would podcasting fit into an integrated online marketing strategy? [...more]
Posted on Thursday, June 3rd, 2010 by Tanya Gorlow
Transitioning from an exclusively SEO background to a Project Management position at TSA, I’ve had to take on quite a few projects I don’t fully understand. Here are some of the challenges that have come up and how we've overcome them. I hope this is useful for any Internet Marketer interested in embracing new information or a new role. [...more]
Posted on Thursday, April 29th, 2010 by Grace Kobayashi
Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]
Posted on Wednesday, April 28th, 2010 by Zuheb S M
Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]
Posted on Tuesday, April 27th, 2010 by Mike Jarvinen
The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]
Posted on Monday, April 26th, 2010 by Alec Green
Faceboook has launched the Open Graph Protocol and Social plugins to make the Web a more social place. What exactly are these new personalized web tools, how do they work, and what impact will they have for online marketers? [...more]
