Posted on Thursday, March 11th, 2010 by Grant Simmons
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]
Posted on Wednesday, February 10th, 2010 by Barbara Palmer
It was truly a super Super Bowl because the game, the commercials, the entertainment of it all has evolved as new media has emerged. It is a more interactive experience and it is truly a spectacle for the people. [...more]
Posted on Monday, December 28th, 2009 by Aryn Kennedy
Aryn finds another TV commercial with a "search" call-to-action and wonders why these advertisers don’t consider the full implications of their campaigns before driving the viewer to search for a particular keyword. [...more]
Posted on Wednesday, December 9th, 2009 by Teresa Lane
With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]
Posted on Tuesday, November 24th, 2009 by Ted Ives
Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]
Posted on Thursday, November 19th, 2009 by Grant Simmons
It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]
Posted on Tuesday, October 27th, 2009 by Carl Dunham
On November 8, Fox will air a special 100% commercial-free episode of Family Guy. Until yesterday, it was to be sponsored by Microsoft as part of a larger deal with Fox to promote Windows 7. What does this type of branded integration say about the current state of television advertising and the disruptive impact of the internet? [...more]
Posted on Monday, October 26th, 2009 by Aryn Kennedy
While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]
Posted on Tuesday, October 13th, 2009 by Frank Lee
I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]
Posted on Monday, October 5th, 2009 by Keith Wilson
Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]
