Posted on Monday, September 14th, 2009 by Ben Gibson
Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines. [...more]
Posted on Monday, July 13th, 2009 by Thomas Seiler
Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. But this new comparison shopping engine is more than just a combination of two platforms. Read about some exciting new features and opportunities for online merchants to take advantage of the growing interest in Bing. [...more]
Posted on Thursday, June 25th, 2009 by Thomas Seiler
Great advice on using data from Google Product Search to optimize your advertising performance on paid comparison shopping engines. [...more]
Posted on Monday, June 8th, 2009 by Thomas Seiler
Are you missing out on millions of potential customers because you are put off by Amazon’s commissions? Or because you feel that the integration into the Amazon system is too complex or might even cost you the control over your clients? Then there is good news for you: Amazon Product Ads. Amazon Product Ads is a [...] [...more]
