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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Posted on Monday, July 15th, 2013 by

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

Posted on Friday, July 12th, 2013 by

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Posted on Thursday, July 11th, 2013 by

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

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Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Posted on Tuesday, July 2nd, 2013 by

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

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Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

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Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Posted on Thursday, June 27th, 2013 by

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Posted on Wednesday, June 26th, 2013 by

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Posted on Tuesday, June 25th, 2013 by

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

Posted on Monday, June 24th, 2013 by

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

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New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

Posted on Friday, June 21st, 2013 by

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

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Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Posted on Friday, June 21st, 2013 by

Rohan discusses the impact of data collection on our personal lives. [...more]

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Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Posted on Wednesday, June 19th, 2013 by

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

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Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

Posted on Tuesday, June 18th, 2013 by

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

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Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

Posted on Thursday, June 13th, 2013 by

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

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Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Posted on Wednesday, June 12th, 2013 by

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

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Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Posted on Tuesday, June 11th, 2013 by

David explains the limitation of Google's ability to catch unwanted and misaddressed emails as spam (and hopes for a forwarding address function for email!) [...more]

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The Best and Worst Thing about Twitter: Instant Feedback

The Best and Worst Thing about Twitter: Instant Feedback

Posted on Friday, June 7th, 2013 by

Adam discusses the potential downfalls of instant feedback and communication via social media, specifically Twitter. [...more]

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Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

Posted on Thursday, June 6th, 2013 by

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

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Are You SEO Ready for the Upcoming Real Estate Season?

Are You SEO Ready for the Upcoming Real Estate Season?

Posted on Friday, May 31st, 2013 by

Real estate expert, MJ, weighs in on past and current search marketing trends for the real estate industry and asks: "Are you SEO ready for the upcoming busy season?" [...more]

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Grant’s Rants: Content Marketing

Grant’s Rants: Content Marketing

Posted on Thursday, May 30th, 2013 by

In this week's "California State Park" episode of Grant's Rants, Grant is ranting about labeling content marketing a new practice (when it's really an old practice done a whole lot better!). [...more]

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Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Posted on Wednesday, May 29th, 2013 by

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

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Stop Calling Tablets Mobile Devices

Stop Calling Tablets Mobile Devices

Posted on Tuesday, May 28th, 2013 by

One of these things just doesn't belong! Alec explains why tablets should NOT be considered mobile devices. [...more]

Featured, Mobile Comments (2)

Grant’s Rants – Penguin 2.0

Grant’s Rants – Penguin 2.0

Posted on Thursday, May 23rd, 2013 by

We are debuting our new blog series, Grant's Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one! [...more]

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Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

Gmail Money Transfers: One You Won’t Want Going to the Spam Folder

Posted on Wednesday, May 22nd, 2013 by

After moving to the UK from the US four years ago, Nathan has noticed the inconvenient difference between US banking and UK banking. In this post, Nathan discusses how Google Wallet is helping Americans move their money with ease and move past restrictive banking transfer fees and timelines. [...more]

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Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Posted on Tuesday, May 21st, 2013 by

Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]

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Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Posted on Wednesday, May 15th, 2013 by

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

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5 Takeaways from the iMedia Agency Summit

5 Takeaways from the iMedia Agency Summit

Posted on Tuesday, May 14th, 2013 by

After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]

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