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So Long to the Google+ Local App

So Long to the Google+ Local App

Posted on Wednesday, July 31st, 2013 by

Michelle discusses the recent announcement that the Google+ Local App will be retired on August 7 and summarizes the many changes that Google's local display scheme has undergone in recent years. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Posted on Tuesday, July 30th, 2013 by

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Posted on Friday, July 26th, 2013 by

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

Posted on Thursday, July 25th, 2013 by

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Posted on Tuesday, July 23rd, 2013 by

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Posted on Monday, July 22nd, 2013 by

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

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The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

Posted on Friday, July 19th, 2013 by

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

Posted on Thursday, July 18th, 2013 by

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Posted on Monday, July 15th, 2013 by

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

Posted on Friday, July 12th, 2013 by

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Posted on Thursday, July 11th, 2013 by

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

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Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Posted on Tuesday, July 2nd, 2013 by

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

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Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

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Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Posted on Thursday, June 27th, 2013 by

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Posted on Wednesday, June 26th, 2013 by

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Posted on Tuesday, June 25th, 2013 by

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

Posted on Monday, June 24th, 2013 by

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

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New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

Posted on Friday, June 21st, 2013 by

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

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Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Posted on Friday, June 21st, 2013 by

Rohan discusses the impact of data collection on our personal lives. [...more]

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Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Posted on Wednesday, June 19th, 2013 by

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

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Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

Posted on Tuesday, June 18th, 2013 by

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

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Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

Posted on Thursday, June 13th, 2013 by

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

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Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Posted on Wednesday, June 12th, 2013 by

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

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Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Posted on Tuesday, June 11th, 2013 by

David explains the limitation of Google's ability to catch unwanted and misaddressed emails as spam (and hopes for a forwarding address function for email!) [...more]

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The Best and Worst Thing about Twitter: Instant Feedback

The Best and Worst Thing about Twitter: Instant Feedback

Posted on Friday, June 7th, 2013 by

Adam discusses the potential downfalls of instant feedback and communication via social media, specifically Twitter. [...more]

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Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

Posted on Thursday, June 6th, 2013 by

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

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Are You SEO Ready for the Upcoming Real Estate Season?

Are You SEO Ready for the Upcoming Real Estate Season?

Posted on Friday, May 31st, 2013 by

Real estate expert, MJ, weighs in on past and current search marketing trends for the real estate industry and asks: "Are you SEO ready for the upcoming busy season?" [...more]

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