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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Posted on Tuesday, August 20th, 2013 by

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Posted on Monday, August 19th, 2013 by

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Posted on Thursday, August 15th, 2013 by

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

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Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

Posted on Thursday, August 15th, 2013 by

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Posted on Monday, August 12th, 2013 by

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

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Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Posted on Friday, August 9th, 2013 by

This week, Grant is ranting about anchor text and the risk of over-optimization. [...more]

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Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Posted on Wednesday, August 7th, 2013 by

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

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Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Posted on Tuesday, August 6th, 2013 by

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

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Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

Posted on Monday, August 5th, 2013 by

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Posted on Friday, August 2nd, 2013 by

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Google Changes Link Guidelines

Google Changes Link Guidelines

Posted on Thursday, August 1st, 2013 by

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

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So Long to the Google+ Local App

So Long to the Google+ Local App

Posted on Wednesday, July 31st, 2013 by

Michelle discusses the recent announcement that the Google+ Local App will be retired on August 7 and summarizes the many changes that Google's local display scheme has undergone in recent years. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Posted on Tuesday, July 30th, 2013 by

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Posted on Friday, July 26th, 2013 by

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

Posted on Thursday, July 25th, 2013 by

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

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Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Posted on Tuesday, July 23rd, 2013 by

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

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Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Posted on Monday, July 22nd, 2013 by

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

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The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

The Countdown to Enhanced Campaigns: Practical Steps to Use Today!

Posted on Friday, July 19th, 2013 by

With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]

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The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

The Countdown to Enhanced Campaigns: Prepare for Enhanced Campaigns by Adjusting your Mobile Bids

Posted on Thursday, July 18th, 2013 by

With four days left until the Enhanced Campaigns deadline, Matt offers advertisers some advice for transitioning to the new platform and adjusting mobile bids. [...more]

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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

Posted on Thursday, July 18th, 2013 by

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

Posted on Wednesday, July 17th, 2013 by

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Posted on Wednesday, July 17th, 2013 by

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Posted on Monday, July 15th, 2013 by

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

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Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

Posted on Friday, July 12th, 2013 by

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Posted on Thursday, July 11th, 2013 by

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

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Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Posted on Tuesday, July 2nd, 2013 by

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

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Grant’s Rants: Google Product Discontinuations

Grant’s Rants: Google Product Discontinuations

Posted on Monday, July 1st, 2013 by

Today is the last day that Google Reader will exist and Grant is ranting about Google's choices to discontinue products that have served consumers and SEOs well. [...more]

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Google’s Local Carousel: What This Means for Local Search

Google’s Local Carousel: What This Means for Local Search

Posted on Thursday, June 27th, 2013 by

Michelle details the newest feature on the Google SERP and reports on three ways the carousel will affect local search. [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Posted on Wednesday, June 26th, 2013 by

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Posted on Tuesday, June 25th, 2013 by

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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