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You Can Now Email Everyone on Google+ !!!

You Can Now Email Everyone on Google+ !!!

Posted on Tuesday, January 14th, 2014 by

Which Google+ friend, colleague, superstar will you spam first? [...more]

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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Posted on Friday, January 10th, 2014 by

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

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New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

Posted on Friday, January 10th, 2014 by

David predicts that the new social app, Jelly will likely turn into a cesspool of raunchy one-liners rather than a respectable social search platform. [...more]

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New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

Posted on Thursday, January 9th, 2014 by

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

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Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

Posted on Wednesday, January 8th, 2014 by

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

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What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

Posted on Tuesday, January 7th, 2014 by

After Pinterest's recent acquisition of VisualGraph, David proposes the idea that Pinterest is trying to align itself as a go-to for image-based content. [...more]

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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Posted on Friday, January 3rd, 2014 by

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

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I’m Dreaming of a White Hat Christmas

I’m Dreaming of a White Hat Christmas

Posted on Monday, December 23rd, 2013 by

Continuing a long standing (second year) The Search Agency tradition, Grant Simmons, Director of SEO & Social Product, belts out a song worthy of the Christmas trees of the Googleplex. Happy holidays, Merry Christmas to SEO folk everywhere! [...more]

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Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Posted on Friday, December 20th, 2013 by

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

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The Search Agency’s Favorite Holiday Traditions

The Search Agency’s Favorite Holiday Traditions

Posted on Thursday, December 19th, 2013 by

As we get ready to head home for the holidays, we recount our very favorite holiday traditions. [...more]

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Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Posted on Tuesday, December 17th, 2013 by

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

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The Search Agency’s Best & Worst Holiday Gifts

The Search Agency’s Best & Worst Holiday Gifts

Posted on Friday, December 13th, 2013 by

The Search Agency's crew of search folk spill the best and worst holiday gifts they have ever received. [...more]

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When Social Sharing Becomes Bigger Than the Event

When Social Sharing Becomes Bigger Than the Event

Posted on Wednesday, December 11th, 2013 by

In the wake of Paul Walker's untimely death, Barbara explores the ways social sharing impacts personal and public events. [...more]

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How to Use jQuery without Compromising SEO Performance

How to Use jQuery without Compromising SEO Performance

Posted on Tuesday, December 10th, 2013 by

Kirby provides a sneak peek into our new white paper on best practices for using jQuery without compromising SEO performance. [...more]

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Inside the Search Studio With Danny Sullivan

Inside the Search Studio With Danny Sullivan

Posted on Monday, December 9th, 2013 by

In this edition of Inside the Search Studio, Grant Simmons sits down with Danny Sullivan of Marketing Land and Search Engine Land to learn more about his professional take on the past and current SEO landscape. As one of the principal thought leaders in the search marketing industry, Danny provides valuable insight on Hummingbird, mobile optimization, and more. He certainly is one smart bloke. [...more]

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Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Posted on Friday, December 6th, 2013 by

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

Posted on Thursday, December 5th, 2013 by

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

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Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Posted on Thursday, December 5th, 2013 by

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

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Sneak Peek: Driving SEO Performance with CSS

Sneak Peek: Driving SEO Performance with CSS

Posted on Tuesday, December 3rd, 2013 by

Kirby provides a sneak peek into The Search Agency's newest white paper on using CSS to drive SEO performance. [...more]

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In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Posted on Tuesday, November 26th, 2013 by

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

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Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Posted on Monday, November 25th, 2013 by

In this week's episode, Grant is ranting about the recent suggestions webmasters gave in response to Matt Cutts' asking for Google's Webmaster Tools' improvements. Among the most common suggestions from webmasters was better control of sitelinks selection. However, Grant suggests that increased control over sitelinks would result in decreased user experience and potentially lazy webmasters. [...more]

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Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Posted on Friday, November 22nd, 2013 by

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

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Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Posted on Thursday, November 21st, 2013 by

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

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Inside the Search Studio with Angie Schottmuller

Inside the Search Studio with Angie Schottmuller

Posted on Wednesday, November 20th, 2013 by

Grant interviews the very-clever Angie Schottmuller and learns more about her perspective on search, SEO, and Star Wars. [...more]

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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Posted on Tuesday, November 19th, 2013 by

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Study: Very Few Multichannel Retailers Use Responsive Design

Study: Very Few Multichannel Retailers Use Responsive Design

Posted on Friday, November 15th, 2013 by

Michelle reports on The Search Agency's findings that most multichannel retailers do not use Responsive Web Design (RWD) and talks to our expert SEOs to understand why so many companies overlook RWD implementation. [...more]

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Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Posted on Friday, November 15th, 2013 by

In this episode of Grant's Rants, Grant conveys his appreciation for Google Analytics... and his frustration that Google has changed the interface quite drastically! According to Grant, the recent updates to the interface have caused headaches and heartaches to geeks that aren't marketers and marketers who aren't geeks. [...more]

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Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Posted on Thursday, November 14th, 2013 by

Michelle provides a comparative look at The Search Agency's two mobile experience scorecard reports on Fortune 100 companies and 100 multichannel retailers. [...more]

Featured, Mobile, News, SEO Comments (0)

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Posted on Wednesday, November 13th, 2013 by

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Posted on Tuesday, November 12th, 2013 by

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (1)

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