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Strategies to Boost Online Engagement

Strategies to Boost Online Engagement

Posted on Thursday, March 17th, 2016 by

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (5)

Dude, Where’s My SERP?

Dude, Where’s My SERP?

Posted on Thursday, March 10th, 2016 by

An SEO Urges Calm as Another Top-page Ad Appears It’s happened once again – Google has made a major change to the SERP. This time they’ve discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (0)

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

Posted on Friday, February 26th, 2016 by

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […] [...more]

Consumer Experience, Featured, Mobile, News, SEM Comments (4)

Recapping Google’s 2015 Algorithm Updates with an Eye to the Future

Recapping Google’s 2015 Algorithm Updates with an Eye to the Future

Posted on Friday, February 12th, 2016 by

Mobile, Machine Learning, and Quality Content, Oh My! Every year, Google changes its algorithm hundreds of times. While most of these changes go unnoticed, some have drastic impacts on the way the search engine serves its organic results. For digital marketers, having a working knowledge of these algorithm changes and the timeline of their release […] [...more]

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Scribes Without Souls: Why Automated Content Generators Come Up Short

Scribes Without Souls: Why Automated Content Generators Come Up Short

Posted on Thursday, December 10th, 2015 by

Content generators are getting smarter. What does this mean for search engine optimization, and are human writers finally obsolete? The age of machines is upon us – or, rather, we’ve been living in it for a while now. With the rise of Google’s RankBrain, self-driving cars, and companies in numerous industries pumping money into the […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

Posted on Wednesday, December 2nd, 2015 by

How to Use Google’s Dynamic Search Ads to Efficiently Boost Long-Tail Traffic   There’s nothing more frustrating to search marketers than receiving only a handful of clicks after spending countless hours researching and building out thousands, sometimes hundreds of thousands, of campaign keywords. For advertisers looking to expand lower-funnel traffic without all that work, there […] [...more]

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RankBrain Rising

RankBrain Rising

Posted on Wednesday, November 11th, 2015 by

A Deep Dive into Google’s RankBrain Launch RankBrain, Google’s newly launched artificial intelligence component, which works in conjunction with the search engine’s Hummingbird algorithm, was announced late last month – setting SEO experts spiraling into a frenzy. While to most, Google’s RankBrain announcement felt like a huge surprise, we’ve taken the time to back track, […] [...more]

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Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Posted on Thursday, October 1st, 2015 by

How to Gear Up Your Content Marketing for the 2015 Holiday Season Pumpkins, turkeys, and presents, oh my! Holiday planners and shoppers are on the online prowl, searching out the hottest deals and coolest ideas to make their holidays fantastic. If you don’t have a full-blown holiday content strategy already in place, never fear. There […] [...more]

Consumer Experience, Featured, Mobile, SEO Comments (3)

Periscope: Putting the Social Back in Social Media

Periscope: Putting the Social Back in Social Media

Posted on Thursday, September 17th, 2015 by

How to Reimagine Your Social Media Campaigns with Periscope What is Periscope, you ask? Periscope is Twitter’s live video streaming app that lets you broadcast yourself, or your brand, to all of your followers and others all around the world instantaneously. Periscope’s unique approach to social media promotion gives brands new opportunities to create and […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (4)

Content that Keeps ’em Coming Back

Content that Keeps ’em Coming Back

Posted on Wednesday, September 2nd, 2015 by

Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to guide consumers toward conversion with content marketing, specifically during the Consider and Evaluate phases of the Consumer Decision Journey (CDJ). If you haven’t […] [...more]

Consumer Experience, Featured, SEO Comments (5)

You’ve Been Warned, Says Googlebot

You’ve Been Warned, Says Googlebot

Posted on Tuesday, August 25th, 2015 by

How to Optimize After Googlebot’s “Cannot Access Your JavaScript and CSS Files” Warnings Received any warnings recently from Google Search Console? Back on October 27, 2014, Google announced they had updated their Webmaster Guidelines to include information about JavaScript and CSS file blocking. If you haven’t received any warnings recently, no need to worry. However, […] [...more]

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New Channel Alert, B2B Advertisers!

New Channel Alert, B2B Advertisers!

Posted on Tuesday, August 18th, 2015 by

Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the same time scaling reach beyond paid search, hits close to home. Thankfully, a new solution has emerged – Google’s display media product, […] [...more]

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Will Google+ Finally Stand Out from the Crowd?

Will Google+ Finally Stand Out from the Crowd?

Posted on Wednesday, August 12th, 2015 by

The Search Agency Crowdsources Musings about the Future of Google+ Marketing Land Columnist Mark Traphagen has intently followed Google+’s years-long evolution, and recently released his latest musings on the future of Google’s social product. We read it, and we have some thoughts. Our team has long struggled to see the true purpose of Google+, and […] [...more]

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Calling All Marketers!

Calling All Marketers!

Posted on Friday, August 7th, 2015 by

How to Use Google AdWords’s Call-Only Campaigns to Your Advantage On Feb 20th, Google AdWords came out with call-only campaigns, a new mechanism for businesses to target smartphone–searching users. This new campaign type encourages users to call businesses directly, bypassing the process of having to visit brand websites to find contact info — yet another small […] [...more]

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Take Me to Your Reader

Take Me to Your Reader

Posted on Wednesday, July 29th, 2015 by

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] [...more]

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Why Your Website Should Be More Like Duct Tape and Zip Ties

Why Your Website Should Be More Like Duct Tape and Zip Ties

Posted on Monday, July 13th, 2015 by

How to Marry Your Website’s Design and Engineering with the Principle of Affordance Have you ever visited a website and thought, what on earth am I supposed to do with this? I’m having trouble using this website. Let me go find my answer elsewhere. Not a great user experience, huh? Inversely, have you visited a […] [...more]

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Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Posted on Tuesday, June 30th, 2015 by

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

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How Exactly Do Sitelinks Affect PPC Performance?

How Exactly Do Sitelinks Affect PPC Performance?

Posted on Thursday, June 18th, 2015 by

Using Various Paid Search Ad Extensions to Gauge Online Performance     Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s […] [...more]

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Finding More Volume in Paid Search

Finding More Volume in Paid Search

Posted on Tuesday, June 9th, 2015 by

Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking […] [...more]

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Structured Data Gets a Face Lift

Structured Data Gets a Face Lift

Posted on Friday, May 29th, 2015 by

New Schema.org Vocabularies and Terms Introduced Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, started back in June 2011, many industries […] [...more]

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Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] [...more]

Consumer Experience, Featured, Mobile, News, SEO Comments (2)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]

Consumer Experience, Featured, SEO Comments (2)

Build Brand Awareness with Social Media

Build Brand Awareness with Social Media

Posted on Thursday, April 9th, 2015 by

When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we… – Grew 100,000+ Facebook page Likes […] [...more]

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Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] [...more]

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How Hard Will Google’s Mobilegeddon Hit Your Site?

How Hard Will Google’s Mobilegeddon Hit Your Site?

Posted on Monday, March 30th, 2015 by

Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead […] [...more]

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Facebook Exiling Spammers Once and For All

Facebook Exiling Spammers Once and For All

Posted on Wednesday, March 25th, 2015 by

Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates […] [...more]

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The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] [...more]

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Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

Posted on Monday, March 2nd, 2015 by

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] [...more]

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Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Posted on Monday, February 23rd, 2015 by

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

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Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Posted on Wednesday, February 18th, 2015 by

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […] [...more]

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