Posted on Friday, March 12th, 2010 by Camille Canon
In this week's stories, Facebook and Twitter push towards geo-search, while Google launches its new app marketplace and continue to face problems with censorship in China. [...more]
Posted on Thursday, March 11th, 2010 by Grant Simmons
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]
Posted on Tuesday, March 9th, 2010 by Bradd Libby
George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]
Posted on Friday, March 5th, 2010 by Camille Canon
Facebook takes center stage in this week’s stories with their efforts to improve their advertising platform and their new partnership with Omniture. [...more]
Posted on Tuesday, March 2nd, 2010 by Bradd Libby
Search marketers often attempt to either maximize their conversion volume within a given maximum budget or within a given minimum efficiency limit. In fact, these are effectively the same thing. [...more]
Posted on Friday, February 26th, 2010 by Camille Canon
Real time search dominated this week's new stories with a new deal between Yahoo and Twitter and Google's continuing efforts to incorporate social media into their indexing mix with Facebook status updates. [...more]
Posted on Wednesday, February 24th, 2010 by Bradd Libby
Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]
Posted on Tuesday, February 23rd, 2010 by Camille Canon
In a recent interview with The Search Agents, Carl Dunham reminisces on his history in search marketing, hypothesizes on what 2010 will bring to those invested in direct online marketing, and shares with us his passion for geology and skydiving. [...more]
Posted on Friday, February 19th, 2010 by Camille Canon
It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]
Posted on Thursday, February 18th, 2010 by Alec Green
The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]
