Posted on Monday, August 2nd, 2010 by Leonard Herman
Leonard reports back from OMMA Ad Nets 2010, where the leading networks and display industry players came together to sort out this expansive and intimidating field of opportunities and chaos. [...more]
Posted on Tuesday, June 8th, 2010 by Leonard Herman
Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]
Posted on Tuesday, March 23rd, 2010 by Leonard Herman
Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]
Posted on Monday, October 5th, 2009 by Keith Wilson
Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]
Posted on Tuesday, September 22nd, 2009 by Ted Ives
I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]
