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Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Posted on Tuesday, December 17th, 2013 by

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

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Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Posted on Thursday, November 21st, 2013 by

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

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Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

Posted on Wednesday, October 23rd, 2013 by

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Posted on Friday, August 2nd, 2013 by

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Posted on Tuesday, June 25th, 2013 by

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

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Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Posted on Monday, March 25th, 2013 by

Maria reminds us that remarketing is a powerful tool for marketers and consumers when used correctly (We're looking at you Gavin Barwell). [...more]

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DMA 2012 Lessons: Determine Your Consumer Decision Journey!

DMA 2012 Lessons: Determine Your Consumer Decision Journey!

Posted on Monday, October 15th, 2012 by

Heather is live from DMA 2012. She reports on The Search Agency's own Keith Wilson's round table presentation on the consumer decision journey. [...more]

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Holistic Digital Portfolio Approach

Holistic Digital Portfolio Approach

Posted on Tuesday, October 9th, 2012 by

Jennifer emphasizes how important a holistic digital strategy is to online marketing success! [...more]

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Are Facebook Custom Audiences Creepy?

Are Facebook Custom Audiences Creepy?

Posted on Thursday, October 4th, 2012 by

As both a marketer and consumer, Keith Wilson explores the pros and cons of Facebook's new custom audiences feature. [...more]

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The Search Agency’s Point of View: Facebook Exchange

The Search Agency’s Point of View: Facebook Exchange

Posted on Friday, June 15th, 2012 by

Keith explains the new Facebook Exchange addition to the Facebook Advertising Platform and how it could benefit advertisers. [...more]

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eRetailers Winning Customers at the Zero Moment of Truth

eRetailers Winning Customers at the Zero Moment of Truth

Posted on Thursday, May 3rd, 2012 by

Didn't have the chance to join us for our webinar on ZMOT? Don't worry, you can learn about winning customers at ZMOT and driving ROI here and by watching our presentation online. [...more]

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What’s in Store for Digital Ad Spend?

What’s in Store for Digital Ad Spend?

Posted on Thursday, March 29th, 2012 by

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

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Google TV and SEM: Why Can’t We Be Friends?

Google TV and SEM: Why Can’t We Be Friends?

Posted on Thursday, February 23rd, 2012 by

Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

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Facebook Coupons: Is Your Brand Getting a Deal?

Facebook Coupons: Is Your Brand Getting a Deal?

Posted on Thursday, January 12th, 2012 by

With social coupon sites gaining momentum, Facebook announces their version. Mary Hayes, explores the implications of this new service for marketers. [...more]

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The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

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Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

Posted on Tuesday, November 8th, 2011 by

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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9 Reasons Your Display Ads Aren’t Showing

9 Reasons Your Display Ads Aren’t Showing

Posted on Wednesday, October 26th, 2011 by

Google recently launched its Content Ads Diagnostic Tool (CADT), which seeks to provide marketers with better insight into the placement of their display ads across the Google Display Network. [...more]

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Making Sense of the Do Not Track Regulations

Making Sense of the Do Not Track Regulations

Posted on Friday, December 3rd, 2010 by

The FTC has proposed some sweeping reforms to the online advertising industry with the goal of improving consumer privacy. What is the scope of these "do-not-track" regulations, who is behind them, and what is the likelihood that such legislation could actually be enforced? [...more]

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The Net on Display Networks: OMMA Ad Nets 2010

The Net on Display Networks: OMMA Ad Nets 2010

Posted on Monday, August 2nd, 2010 by

Leonard reports back from OMMA Ad Nets 2010, where the leading networks and display industry players came together to sort out this expansive and intimidating field of opportunities and chaos. [...more]

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Funnel Vision

Funnel Vision

Posted on Tuesday, June 8th, 2010 by

Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]

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Google Remarketing: Turning Clicks to Conversions

Google Remarketing: Turning Clicks to Conversions

Posted on Tuesday, March 23rd, 2010 by

Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]

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A View to a… Conversion?

A View to a… Conversion?

Posted on Monday, October 5th, 2009 by

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Consumer Experience, Display, Featured Comments (1)

How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

Posted on Tuesday, September 22nd, 2009 by

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

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