CPO

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

Posted on Tuesday, February 16th, 2010 by Bradd Libby

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

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Targeting Monkeys Through Cool Website Design and a Big Red Fez

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Posted on Wednesday, August 5th, 2009 by Grant Simmons

Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]

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How Successful is Your Landing Page?

How Successful is Your Landing Page?

Posted on Tuesday, July 28th, 2009 by Christine Kim

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

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Testing.  Testing.  1, 2, 3

Testing. Testing. 1, 2, 3

Posted on Friday, July 17th, 2009 by Sam Kang

Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]

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Creating Better Web Forms

Creating Better Web Forms

Posted on Monday, June 15th, 2009 by Dewey Northington

You work hard for your clients. You create ad campaigns, speak at conferences, blog about new technologies, spend countless marketing dollars, all in an effort to send more clients to your site and garner their business. All your efforts may be in vain if your conversion point is a poorly developed form on your website [...] [...more]

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