Posted on Thursday, June 17th, 2010 by Sam Kang
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Posted on Tuesday, June 1st, 2010 by Christine Kim
Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]
Posted on Monday, May 17th, 2010 by Christine Kim
There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]
Posted on Tuesday, February 16th, 2010 by Bradd Libby
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Posted on Wednesday, August 5th, 2009 by Grant Simmons
Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]
Posted on Tuesday, July 28th, 2009 by Christine Kim
A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]
Posted on Friday, July 17th, 2009 by Sam Kang
Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]
Posted on Monday, June 15th, 2009 by Dewey Northington
You work hard for your clients. You create ad campaigns, speak at conferences, blog about new technologies, spend countless marketing dollars, all in an effort to send more clients to your site and garner their business. All your efforts may be in vain if your conversion point is a poorly developed form on your website [...] [...more]
