Consumer Experience

The One Number You Need to Grow… Revisited

The One Number You Need to Grow… Revisited

Posted on Thursday, October 1st, 2009 by

Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]

Consumer Experience, Featured, Social Media Comments (3)

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Posted on Wednesday, August 5th, 2009 by

Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]

Consumer Experience, Featured, SEO Comments (1)

Testing.  Testing.  1, 2, 3

Testing. Testing. 1, 2, 3

Posted on Friday, July 17th, 2009 by

Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]

Consumer Experience, Featured Comments (1)

Creating Better Web Forms

Creating Better Web Forms

Posted on Monday, June 15th, 2009 by

You work hard for your clients. You create ad campaigns, speak at conferences, blog about new technologies, spend countless marketing dollars, all in an effort to send more clients to your site and garner their business. All your efforts may be in vain if your conversion point is a poorly developed form on your website […] [...more]

Consumer Experience, Featured Comments (0)