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Consumer Experience

Retail Faux Pas – The Out-of-Stock, Internet-only Specials Fail!

Retail Faux Pas – The Out-of-Stock, Internet-only Specials Fail!

Posted on Wednesday, September 14th, 2011 by

Grant laments over his favorite home improvement retailer luring him in with unbeatable prices, only to leave his cart empty and his budding camellias without a home. [...more]

Consumer Experience, Featured Comments (4)

10 Tips for Optimizing Your Mobile Site

10 Tips for Optimizing Your Mobile Site

Posted on Monday, April 4th, 2011 by

Mobile is becoming a key player in the digital marketplace. It's becoming increasingly important for marketers to customize their sites and content for mobile users, making them quick, easy to use and consistent. Here's a list 10 best practices for building your mobile page to maximize conversions. [...more]

Consumer Experience, Featured, Mobile Comments (8)

Setting up Google Website Optimizer for a Multivariate Test

Setting up Google Website Optimizer for a Multivariate Test

Posted on Thursday, June 17th, 2010 by

I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]

Analytics, Consumer Experience, Featured, SEM Comments (2)

Video – Is it the key to online conversion?

Video – Is it the key to online conversion?

Posted on Tuesday, June 1st, 2010 by

Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]

Consumer Experience, Featured Comments (1)

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

Posted on Monday, May 17th, 2010 by

There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]

Analytics, Consumer Experience, Featured Comments (5)

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

Posted on Tuesday, February 16th, 2010 by

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

A View to a… Conversion?

A View to a… Conversion?

Posted on Monday, October 5th, 2009 by

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Consumer Experience, Display, Featured Comments (2)

The One Number You Need to Grow… Revisited

The One Number You Need to Grow… Revisited

Posted on Thursday, October 1st, 2009 by

Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]

Consumer Experience, Featured, Social Media Comments (3)

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Posted on Wednesday, August 5th, 2009 by

Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]

Consumer Experience, Featured, SEO Comments (1)

Testing.  Testing.  1, 2, 3

Testing. Testing. 1, 2, 3

Posted on Friday, July 17th, 2009 by

Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]

Consumer Experience, Featured Comments (1)

Creating Better Web Forms

Creating Better Web Forms

Posted on Monday, June 15th, 2009 by

You work hard for your clients. You create ad campaigns, speak at conferences, blog about new technologies, spend countless marketing dollars, all in an effort to send more clients to your site and garner their business. All your efforts may be in vain if your conversion point is a poorly developed form on your website […] [...more]

Consumer Experience, Featured Comments (0)