Posted on Tuesday, February 7th, 2012 by David Carrillo
Social Media and football aficionado David Carrillo explores the "second screen," as he lets Shazam guide his interactive Super Bowl commercial experience. [...more]
Posted on Wednesday, September 14th, 2011 by Grant Simmons
Grant laments over his favorite home improvement retailer luring him in with unbeatable prices, only to leave his cart empty and his budding camellias without a home. [...more]
Posted on Monday, April 4th, 2011 by Grace Kim
Mobile is becoming a key player in the digital marketplace. It's becoming increasingly important for marketers to customize their sites and content for mobile users, making them quick, easy to use and consistent. Here's a list 10 best practices for building your mobile page to maximize conversions. [...more]
Posted on Thursday, June 17th, 2010 by Sam Kang
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Posted on Tuesday, June 1st, 2010 by Christine Kim
Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]
Posted on Monday, May 17th, 2010 by Christine Kim
There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]
Posted on Tuesday, February 16th, 2010 by Bradd Libby
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Posted on Monday, October 5th, 2009 by Keith Wilson
Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]
Posted on Thursday, October 1st, 2009 by Alec Green
Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]
Posted on Wednesday, August 5th, 2009 by Grant Simmons
Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]
