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Consumer Experience

Strategies to Boost Online Engagement

Strategies to Boost Online Engagement

Posted on Thursday, March 17th, 2016 by

How to Use Social Media to Forge Bonds between Your Brand and Your Customers In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (10)

Dude, Where’s My SERP?

Dude, Where’s My SERP?

Posted on Thursday, March 10th, 2016 by

An SEO Urges Calm as Another Top-page Ad Appears It’s happened once again – Google has made a major change to the SERP. This time they’ve discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (0)

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

Posted on Friday, February 26th, 2016 by

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […] [...more]

Consumer Experience, Featured, Mobile, News, SEM Comments (4)

Scribes Without Souls: Why Automated Content Generators Come Up Short

Scribes Without Souls: Why Automated Content Generators Come Up Short

Posted on Thursday, December 10th, 2015 by

Content generators are getting smarter. What does this mean for search engine optimization, and are human writers finally obsolete? The age of machines is upon us – or, rather, we’ve been living in it for a while now. With the rise of Google’s RankBrain, self-driving cars, and companies in numerous industries pumping money into the […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Drive Top-Notch Holiday Traffic with Strategic Content Marketing

Posted on Thursday, October 1st, 2015 by

How to Gear Up Your Content Marketing for the 2015 Holiday Season Pumpkins, turkeys, and presents, oh my! Holiday planners and shoppers are on the online prowl, searching out the hottest deals and coolest ideas to make their holidays fantastic. If you don’t have a full-blown holiday content strategy already in place, never fear. There […] [...more]

Consumer Experience, Featured, Mobile, SEO Comments (3)

Periscope: Putting the Social Back in Social Media

Periscope: Putting the Social Back in Social Media

Posted on Thursday, September 17th, 2015 by

How to Reimagine Your Social Media Campaigns with Periscope What is Periscope, you ask? Periscope is Twitter’s live video streaming app that lets you broadcast yourself, or your brand, to all of your followers and others all around the world instantaneously. Periscope’s unique approach to social media promotion gives brands new opportunities to create and […] [...more]

Consumer Experience, Featured, SEO, Social Media Comments (4)

Content that Keeps ’em Coming Back

Content that Keeps ’em Coming Back

Posted on Wednesday, September 2nd, 2015 by

Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to guide consumers toward conversion with content marketing, specifically during the Consider and Evaluate phases of the Consumer Decision Journey (CDJ). If you haven’t […] [...more]

Consumer Experience, Featured, SEO Comments (5)

Calling All Marketers!

Calling All Marketers!

Posted on Friday, August 7th, 2015 by

How to Use Google AdWords’s Call-Only Campaigns to Your Advantage On Feb 20th, Google AdWords came out with call-only campaigns, a new mechanism for businesses to target smartphone–searching users. This new campaign type encourages users to call businesses directly, bypassing the process of having to visit brand websites to find contact info — yet another small […] [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)

Take Me to Your Reader

Take Me to Your Reader

Posted on Wednesday, July 29th, 2015 by

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Why Your Website Should Be More Like Duct Tape and Zip Ties

Why Your Website Should Be More Like Duct Tape and Zip Ties

Posted on Monday, July 13th, 2015 by

How to Marry Your Website’s Design and Engineering with the Principle of Affordance Have you ever visited a website and thought, what on earth am I supposed to do with this? I’m having trouble using this website. Let me go find my answer elsewhere. Not a great user experience, huh? Inversely, have you visited a […] [...more]

Consumer Experience, Featured, SEO Comments (0)

How Exactly Do Sitelinks Affect PPC Performance?

How Exactly Do Sitelinks Affect PPC Performance?

Posted on Thursday, June 18th, 2015 by

Using Various Paid Search Ad Extensions to Gauge Online Performance     Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s […] [...more]

Consumer Experience, Featured, SEM Comments (2)

Structured Data Gets a Face Lift

Structured Data Gets a Face Lift

Posted on Friday, May 29th, 2015 by

New Schema.org Vocabularies and Terms Introduced Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, started back in June 2011, many industries […] [...more]

Consumer Experience, Featured, News, SEO Comments (3)

Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] [...more]

Consumer Experience, Featured, Mobile, News, SEO Comments (2)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]

Consumer Experience, Featured, SEO Comments (2)

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] [...more]

Consumer Experience, Featured, SEO Comments (2)

The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

Posted on Monday, March 2nd, 2015 by

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] [...more]

Consumer Experience, Display, Featured Comments (1)

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Posted on Monday, February 23rd, 2015 by

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

Consumer Experience, Display, Featured Comments (0)

How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

Posted on Monday, January 26th, 2015 by

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (11)

We Need to Talk About alt Tags

We Need to Talk About alt Tags

Posted on Monday, December 22nd, 2014 by

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] [...more]

Consumer Experience, Featured, SEO Comments (7)

Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] [...more]

Consumer Experience, Featured, Mobile, News, Video Comments (1)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] [...more]

Consumer Experience, Featured, SEO Comments (1)

The Internet of Things Isn’t Coming; It’s Here

The Internet of Things Isn’t Coming; It’s Here

Posted on Friday, August 22nd, 2014 by

Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide […] [...more]

Consumer Experience, Featured, Mobile Comments (1)

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Posted on Wednesday, July 2nd, 2014 by

Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. [...more]

Consumer Experience, SEO, Social Media Comments (1)

DMA 2013: Five Trends for 2014 Digital Planning

DMA 2013: Five Trends for 2014 Digital Planning

Posted on Monday, October 14th, 2013 by

In his presentation at DMA 2013, Keith discussed the five trends to keep in mind when planning digital campaigns for 2014. [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)

The Truth About Responsive Web Design: It’s Important

The Truth About Responsive Web Design: It’s Important

Posted on Tuesday, April 2nd, 2013 by

Responsive Web Design (RWD) has turned into quite the buzz word... but for good reason! Kirby explains the importance of RWD and the relative SEO benefits to marketers. [...more]

Consumer Experience, Featured, SEO Comments (5)

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

Posted on Thursday, May 24th, 2012 by

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)

Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Posted on Monday, May 21st, 2012 by

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

8 Lead Gen Form Best Practices

8 Lead Gen Form Best Practices

Posted on Wednesday, April 18th, 2012 by

Amy explains the ins and out of lead gen form best practices. Probably the most useful information you'll see all day. [...more]

Consumer Experience, Featured Comments (9)

My Shazam-Guided Super Bowl Experience

My Shazam-Guided Super Bowl Experience

Posted on Tuesday, February 7th, 2012 by

Social Media and football aficionado David Carrillo explores the "second screen," as he lets Shazam guide his interactive Super Bowl commercial experience. [...more]

Consumer Experience, Featured, Mobile, Social Media Comments (3)