Posted on Thursday, June 17th, 2010 by Sam Kang
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Posted on Monday, May 17th, 2010 by Christine Kim
There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]
Posted on Monday, December 21st, 2009 by Silvia Anghel
Microsoft Excel 2010 is an exciting upgrade from 2007 in terms of cool new features and also a welcome improvement in ease of use. Learn how Excel 2010 can help you better manage your SEM campaigns. [...more]
Posted on Tuesday, November 24th, 2009 by Ted Ives
Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]
Posted on Thursday, October 29th, 2009 by Richard Schneider
The web analytics landscape has changed drastically over the last few years and most online marketers choose between two products: Google Analytics and Omniture Sitecatalyst. Richard provides some pros and cons to help you choose the best web analytics platform for your business. [...more]
Posted on Monday, September 28th, 2009 by Grant Simmons
"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]
Posted on Wednesday, August 26th, 2009 by David Hughes
When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]
Posted on Tuesday, July 21st, 2009 by Richard Schneider
Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]
Posted on Wednesday, July 15th, 2009 by Ted Ives
My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]
Posted on Wednesday, June 24th, 2009 by Zack MacLean
Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]
