Analytics

A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] [...more]

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Troubleshooting in Google Webmaster Tools

Troubleshooting in Google Webmaster Tools

Posted on Thursday, August 7th, 2014 by

Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages […] [...more]

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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Posted on Friday, January 10th, 2014 by

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

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The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

Posted on Monday, April 1st, 2013 by

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

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Pinsights From Pinerly

Pinsights From Pinerly

Posted on Wednesday, September 26th, 2012 by

Firdaus walks us through The Search Agency's first look into Pinerly analytics for Pinterest. [...more]

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How to Manage Your Search Strategy During Unplanned Server Downtime

How to Manage Your Search Strategy During Unplanned Server Downtime

Posted on Tuesday, September 11th, 2012 by

Jessica gives you the plan for managing your search campaigns when your web hosting company has an outage. [...more]

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Google Updates Analytics: What You Need to Know

Google Updates Analytics: What You Need to Know

Posted on Wednesday, July 18th, 2012 by

Josh gives us a breakdown of the new Google Analytics changes and benefits to advertisers. [...more]

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Quick Tip: How to Export More Rows from Google Analytics

Quick Tip: How to Export More Rows from Google Analytics

Posted on Tuesday, July 17th, 2012 by

Reporting wizard Richard Schneider explains how easy it is to export more rows from Google Analytics. Never be restricted by too little data again! [...more]

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How to Create a Mobile Marketing Dashboard in Google Analytics

How to Create a Mobile Marketing Dashboard in Google Analytics

Posted on Thursday, April 19th, 2012 by

Richard shows us a simple step by step tutorial on how to create a mobile dashboard in Google Analytics. Finally a way to filter dashboards to create more targeted data reports. [...more]

Analytics, Featured, Mobile Comments (5)

Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Posted on Wednesday, April 4th, 2012 by

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

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The Search Agents Predictions for Online Marketing in 2012

The Search Agents Predictions for Online Marketing in 2012

Posted on Tuesday, January 3rd, 2012 by

What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]

Analytics, Display, Featured, Mobile, SEM, SEO, Social Media Comments (5)

PubCon Las Vegas Day 1 – Masters Group Training

PubCon Las Vegas Day 1 – Masters Group Training

Posted on Tuesday, November 8th, 2011 by

David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]

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How to Improve Social Sharing Using Google Social Interaction Analytics

How to Improve Social Sharing Using Google Social Interaction Analytics

Posted on Tuesday, September 6th, 2011 by

David and Richard detail how Google's Social Interaction Analytics can reveal what content is being shared most often and how you can use this data to inform your content marketing strategy. [...more]

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Google Analytics Update: Multi-Channel Funnels

Google Analytics Update: Multi-Channel Funnels

Posted on Thursday, August 25th, 2011 by

Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

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From Business Intelligence to Bathtub Insights

From Business Intelligence to Bathtub Insights

Posted on Thursday, December 30th, 2010 by

Using online marketing data to answer wider questions about your industry is part of the domain of "business intelligence". But doing so requires an understanding of the mechanics driving your business. Without that, it is easy to get lost in the numbers. [...more]

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Google In-Page Analytics Connects Metrics with Visuals

Google In-Page Analytics Connects Metrics with Visuals

Posted on Thursday, October 21st, 2010 by

Google recently introduced "In-Page Analytics" to the Google Analytics suite, enabling a visual representation of relevant page metrics associated with any specific segment of traffic all the way down to the keyword level. [...more]

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Google Ranks as ‘Most Engaging’ Media Outlet

Google Ranks as ‘Most Engaging’ Media Outlet

Posted on Wednesday, September 29th, 2010 by

NewMediaMetrics released a study this month on the relationship between consumers and media consumption to determine which outlet or network attracts the most ‘engaged’ users.The study ranks Google Search as the most engaging media outlet, followed closely by AOL email, YouTube, Facebook and Amazon.com. [...more]

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Measure the Conversion Rate of SEO Landing Pages by Keyword

Measure the Conversion Rate of SEO Landing Pages by Keyword

Posted on Monday, July 19th, 2010 by

Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]

Analytics, Featured, SEO Comments (5)

Setting up Google Website Optimizer for a Multivariate Test

Setting up Google Website Optimizer for a Multivariate Test

Posted on Thursday, June 17th, 2010 by

I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]

Analytics, Consumer Experience, Featured, SEM Comments (2)

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

Using Heat Maps to Improve Web Site Usability – Which Tool is Best?

Posted on Monday, May 17th, 2010 by

There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]

Analytics, Consumer Experience, Featured Comments (5)

Review of Microsoft Excel 2010

Review of Microsoft Excel 2010

Posted on Monday, December 21st, 2009 by

Microsoft Excel 2010 is an exciting upgrade from 2007 in terms of cool new features and also a welcome improvement in ease of use. Learn how Excel 2010 can help you better manage your SEM campaigns. [...more]

Analytics, Featured, SEM Comments (7)

Google Insights for Search: Holiday Season Could Be Rough

Google Insights for Search: Holiday Season Could Be Rough

Posted on Tuesday, November 24th, 2009 by

Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]

Analytics, Featured, SEM, SEO Comments (1)

Getting Started with Web Analytics

Getting Started with Web Analytics

Posted on Thursday, October 29th, 2009 by

The web analytics landscape has changed drastically over the last few years and most online marketers choose between two products: Google Analytics and Omniture Sitecatalyst. Richard provides some pros and cons to help you choose the best web analytics platform for your business. [...more]

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Measuring Your SEO Strength

Measuring Your SEO Strength

Posted on Monday, September 28th, 2009 by

"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]

Analytics, SEO Comments (1)

Where Should I Spend My Next Dollar?

Where Should I Spend My Next Dollar?

Posted on Wednesday, August 26th, 2009 by

When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]

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Get More From Your Referral Sites in Google Analytics

Get More From Your Referral Sites in Google Analytics

Posted on Tuesday, July 21st, 2009 by

Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]

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Top 10 Coconut Headphone Moments in SEM

Top 10 Coconut Headphone Moments in SEM

Posted on Wednesday, July 15th, 2009 by

My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]

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Mining your Keywords:  Using comScore to Keep Tabs on the Competition

Mining your Keywords: Using comScore to Keep Tabs on the Competition

Posted on Wednesday, June 24th, 2009 by

Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]

Analytics, SEM Comments (0)

What gets measured, gets improved

What gets measured, gets improved

Posted on Saturday, June 20th, 2009 by

I was listening to a podcast the other day and the speaker referred to this phrase, “what gets measured, gets improved”. This is a really powerful statement that can be applied to business and life in general. The applications to online marketing are too numerous to count. Looking at our business, this truly captures the […] [...more]

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