Posted on Tuesday, January 3rd, 2012 by Camille Canon
What's in store for online marketing in 2012? The Search Agents have dusted off their crystal ball again to predict the developments, opportunities, and trends we can expect to impact the industry in the coming year. [...more]
Posted on Tuesday, November 8th, 2011 by David Carrillo
David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]
Posted on Tuesday, September 6th, 2011 by David Carrillo
David and Richard detail how Google's Social Interaction Analytics can reveal what content is being shared most often and how you can use this data to inform your content marketing strategy. [...more]
Posted on Thursday, August 25th, 2011 by Camille Canon
Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]
Posted on Thursday, December 30th, 2010 by Bradd Libby
Using online marketing data to answer wider questions about your industry is part of the domain of "business intelligence". But doing so requires an understanding of the mechanics driving your business. Without that, it is easy to get lost in the numbers. [...more]
Posted on Thursday, October 21st, 2010 by Richard Schneider
Google recently introduced "In-Page Analytics" to the Google Analytics suite, enabling a visual representation of relevant page metrics associated with any specific segment of traffic all the way down to the keyword level. [...more]
Posted on Wednesday, September 29th, 2010 by Camille Canon
NewMediaMetrics released a study this month on the relationship between consumers and media consumption to determine which outlet or network attracts the most ‘engaged’ users.The study ranks Google Search as the most engaging media outlet, followed closely by AOL email, YouTube, Facebook and Amazon.com. [...more]
Posted on Monday, July 19th, 2010 by Richard Schneider
Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]
Posted on Thursday, June 17th, 2010 by Sam Kang
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Posted on Monday, May 17th, 2010 by Christine Kim
There is no doubt in the value of a heatmap report for online usability testing. Everyone wants to see a visual representation of where people clicked on their site in order to make changes that matter. But there are a ton of tools out there. Which one is best? Which one gives you more for your buck? And how user friendly is it to use? [...more]
