Zack MacLean is a Search Marketing Analyst at The Search Agency. He is responsible for client account analysis, optimizing campaign performance, as well as developing extensive reporting processes. Previously, Zack was at GoWireless, Inc., a leader in the Wireless Industry with over 190 stores open in 16 states as an Operations Analyst. There, he performed financial budgeting, analysis, and forecasting for their Chief Financial Officer. Additionally, he started the Loss Prevention Department, which practices contrived are still being implemented today. Zack also has investment banking experience where he worked as an Asset Management Analyst for The Troxler Group, Inc., a partner of Lehman Brothers, which has invested in projects with terminal values in excess of $7B. Zack attended Purdue University for his undergraduate studies in Economics & Management and received his Bachelor of Science in Economics from Arizona State University. He is also a certified Google AdWords Professional and served as a comScore's Audience Measurement Advisory Group Contributor, focusing on comScore Marketer (NASDAQ: SCOR)
Have you noticed anything different about the Google search results? Probably not. But the paid search ads have shifted left, closer to the organic search results. Moving the paid ads to the center of the page should yield an increase in clickthrough (CTR) rate for advertisers. Across our entire client base, The Search Agency has found a 10.3% increase in CTR after 3 days. [...more]
Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]
