Ted Ives

Website: http://www.thesearchagency.com

Ted Ives joined The Search Agency in mid 2008 and is responsible for its wide array of product and services offerings, including the agency's proprietary AdMax™ bid optimization platform. Ted previously worked for technology companies ranging through every layer of the information technology stack including APC, National Semiconductor, Apple and Microsoft. He brings great depth in product management as well as product marketing across multiple business platforms and in various types of technologies. Ted currently serves on the board of directors of FindHow, a how-to search engine startup which he co-founded in 2007. He has a degree in Computer Science and Economics from Dartmouth College and an MBA with a focus on technology marketing from Santa Clara University.


The Messianic Character of Google Instant

The Messianic Character of Google Instant

Many of the suggested results from Google Instant have been quite entertaining. But how is Google managing the instant results for its own brand? [...more]

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Why Carly Simon Was Waiting For Me Last Night

Why Carly Simon Was Waiting For Me Last Night

Most people in this industry are too young to remember, but Heinz ketchup did a huge advertising campaign in the 1970's based on Carly Simon's "Anticipation" song, which turned their ketchup's attribute of slow pouring into an advantage... [...more]

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Question Authority

Question Authority

How important is domain authority in SEO? How do links from authority sites influence your SEO ranking? Would you rather have a link from an external site with high PageRank or from a recognized authority in the topic of your page? [...more]

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A Real-Time Improvement to Google Real-Time Search?

A Real-Time Improvement to Google Real-Time Search?

Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]

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Google Insights for Search: Holiday Season Could Be Rough

Google Insights for Search: Holiday Season Could Be Rough

Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]

Analytics, Featured, SEM, SEO Comments (1)

How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

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Top 10 Coconut Headphone Moments in Social Media

Top 10 Coconut Headphone Moments in Social Media

Social Media, however you define it at the moment, has a bit of a “Wild West” feel to it. Here are some things I’ve heard about social media over the last 6 months which either can’t be substantiated, are ridiculous, or struck me as just plain bizarre. [...more]

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Viral Intellectual Property In The Yahoo/Microsoft Deal?

Viral Intellectual Property In The Yahoo/Microsoft Deal?

The 8-K filed by Yahoo on the Microsoft deal has some interesting points…One angle looks a little squirrely…if this issue is not addressed, then eventually, 10 or so years down the road, Microsoft could be faced with operating a search engine which has portions based on Yahoo technology, without a license – clearly not a smart thing to bake into any agreement… [...more]

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Top 10 Coconut Headphone Moments in SEM

Top 10 Coconut Headphone Moments in SEM

My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]

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Top 10 Coconut Headphone Moments in SEO

Top 10 Coconut Headphone Moments in SEO

About a year ago, there was a great posting somewhere about how the SEO industry often resembles a Post-WWII “cargo cult”. These were cults set up by Pacific Islanders that missed  all the equipment and food the U.S. Military used to bring in, who mistakenly thought it was some divine intervention that required rituals they […] [...more]

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