Taylor deDiego

Website: http://www.thesearchagency.com

Taylor is The Search Agency’s Marketing Manager. Here, she spends her time writing, tweeting, blogging and sipping green tea (yum!). Taylor is a graduate of UCSB and holds a bachelor’s degree in Communication. She has professional experience in journalism, marketing and... thrift shopping.

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

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The Search Agency’s Favorite Holiday Traditions

The Search Agency’s Favorite Holiday Traditions

As we get ready to head home for the holidays, we recount our very favorite holiday traditions. [...more]

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The Search Agency’s Best & Worst Holiday Gifts

The Search Agency’s Best & Worst Holiday Gifts

The Search Agency's crew of search folk spill the best and worst holiday gifts they have ever received. [...more]

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Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

In this week's episode, Grant is ranting about the recent suggestions webmasters gave in response to Matt Cutts' asking for Google's Webmaster Tools' improvements. Among the most common suggestions from webmasters was better control of sitelinks selection. However, Grant suggests that increased control over sitelinks would result in decreased user experience and potentially lazy webmasters. [...more]

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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

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Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

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Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

This is a special episode of Grant's Rants featuring awesome Halloween costumes, a dancing SEO, and kudos to Matt Cutts for clarifying an old school SEO question this week: Do larger sites with more pages rank better? [...more]

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Google Updates Ad Ranking System

Google Updates Ad Ranking System

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

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Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

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Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

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Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

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The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

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Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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Integrating Comments into Editorial Content

Integrating Comments into Editorial Content

A short interview with Director of SEO and Social Product, Grant Simmons, about the integration of comments into editorial content and the potential impact on SEO. [...more]

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Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

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The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

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Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

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Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

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That’s A Wrap! Q2 2013 State of Paid Search Report

That’s A Wrap! Q2 2013 State of Paid Search Report

The Search Agency's Q2 Trends in Paid Search Report finds search impressions rising while tablet CPCs on Google were higher than desktop for the first quarter ever. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

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Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Ask the Expert: Content Marketing Webinar Q&A with David Waterman

Ask the Expert: Content Marketing Webinar Q&A with David Waterman

If you missed David Waterman's webinar, "Content Marketing: Not Just Hype (Unless You Make It That Way)" last week, fear not! Here are his answers to the audiences' burning questions about implementing a successful content marketing plan. [...more]

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That’s a Wrap! Q1 2013 State of Paid Search Report

That’s a Wrap! Q1 2013 State of Paid Search Report

Taylor highlights the main findings of The Search Agency's State of Paid Search Report for Q1 2013. [...more]

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Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

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Are Enhanced Campaigns Keeping You Awake at Night?

Are Enhanced Campaigns Keeping You Awake at Night?

Preparing for the Enhanced Campaigns automatic migration dates is no easy feat, but you don't have to loose sleep over it! Taylor discusses the considerable challenges that advertisers face and provides insight about what strategies will need to be restructured for a seamless migration. [...more]

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h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

Taylor wraps up the h(Paid) blog series with a final post on the importance of cross-channel analytics. [...more]

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h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

h(Paid): Optimizing Your Cross-Channel Paid Media Campaigns

On to the fourth component of h(Paid): Optimization! Taylor unveils how marketers can optimize their paid media marketing campaigns, across channels. [...more]

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h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

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