Sam Kang is an Account Manager and Analyst for the much esteemed CPO group at TSA. He thrives under pressure and always delivers in the clutch! Now, if only those same skills translated to the basketball courts…
I have come across several testing platforms, and from my experience, they all have their advantages and disadvantages. I get asked about Google Website Optimizer (GWO) quite often, so I wanted to check it out and share my thoughts. [...more]
Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]
