Ryan has been at The Search Agency since 2008 and now serves as Senior Group Director of Paid Search. Past employers include Yahoo!, Inc. and STAR Education. Ryan is a graduate of UC Berkeley with postgraduate study completed at the American Film Institute. Ryan has over nine years of experience in creative advertising for both TV and search engine marketing. His hobbies include sports, music and enjoying the deserts and beaches of Southern California.
This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […] [...more]
With 3 days left until the Enhanced Campaigns deadline, Ryan offers advertisers practical steps that they can use immediately to accomplish a successful transition. [...more]
Ryan explains why Google's recent purchase of Channel Intelligence, a retail feed management and shopping performance company, was good investment. [...more]
Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]
If all users needed to do was enter words into a box, how difficult could it be? Even Grandma Lily felt like she had a handle on it all. But now, our empty, simple search box has quietly found less obvious marketing friends as more engaging content continues to emerge. [...more]