Richard has over 5 years experience in the web development and internet marketing industry with extensive experience in web analytics, SEO, SEM, and social media. He started his internet business career by launching a photography blog and social network that now attract close to 200,000 visits per month and serve over 1 million page views per month. Originally joining TSA as a search engine optimization analyst, Richard is now helping the company expand its web analytics services.
Landing page optimization doesn't just apply to PPC or display media. Learn about the new features in Google Analytics to find opportunities to improve key metrics on your SEO landing pages, as well. [...more]
The web analytics landscape has changed drastically over the last few years and most online marketers choose between two products: Google Analytics and Omniture Sitecatalyst. Richard provides some pros and cons to help you choose the best web analytics platform for your business. [...more]
Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]
