When to Cut the Long Tail
Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]
Richard Conn is a manager on the Strategic Programs team at The Search Agency and founded the charity search engine GiveAClik.org. He earned his MBA at the University of Oxford and has working in search marketing for the past four years.
Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]
Recently, Google began placing paid and organic links within their search box suggestions. This may be aimed at improving the user experience by highlighting relevant links and allowing searchers to click directly to a site, bypassing the search results page. [...more]