Ranil Wiratunga

Website: http://www.thesearchagency.com

Ranil Wiratunga+ works in Search Marketing, at The Search Agency as Senior Director, Paid Media - Website: www.thesearchagency.com


Ranil Wiratunga manages a cross-functional team of search account management, project management, development, and performance-driven web strategy experts. He joined TSA’s SEM team in November 2006. He has account management experience in various verticals such as finance, CPG, travel, directory, entertainment, electronics, dating, etc. As an expert in SEM, he holds Google AdWords Professional and Yahoo! Advertising certification. Ranil graduated from Gonzaga University with a Bachelors in Business Administration with a concentration in Finance and a minor in Philosophy.


Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

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The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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AdWords Near Exact and Near Phrase

AdWords Near Exact and Near Phrase

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

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SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

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Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

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iPad, Google Making SEM Headlines

iPad, Google Making SEM Headlines

With all the buzz surrounding the launch of the iPad, what impact will this new device have on search engine marketing campaigns? Learn what adjustments you need to make in Google AdWords to target the iPad user base. [...more]

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Yahoo! SEM Product Changes

Yahoo! SEM Product Changes

Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]

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