David "Otto" Rahmel is Chief Research Officer and Executive Vice President of Search Engine Optimization at The Search Agency. Ottois an internationally recognized expert and speaker on SEO and video search. He has provided SEO consulting services to dozens of Fortune 500 companies worldwide and has presented at the OMMA Search Insider Summit and Microsoft SEO Summit.
Much has been written about the decreasing importance of Google PageRank as a key performance indicator in SEO. Despite the measurement challenges, PageRank is a highly relevant metric and the tracking of directional changes in PR is critical. [...more]
For the companies that have been relying on Search Submit Pro for their traffic listings in Yahoo!, they better get their SEO efforts in high gear. If they are not ranking in Bing, they won’t be ranking in Yahoo! and their traffic will dry up at the end of Q4. The SSP program has been discontinued. [...more]
If their agreement gains regulatory approval, Bing will become the default search engine for Yahoo! What will be the future of SSP? Is Yahoo going to use the Microsoft results as they do their own organic results and merge them with SSP listings? Or, are they going to completely replace Yahoo search with Bing results and eliminate the SSP program? [...more]
