Nathan Price joined The Search Agency’s SEM editorial department in January 2007 and now serves as an Editorial Manager. He previously worked for 8 years as Managing Editor of SportsTravel Magazine, a trade publication covering the business of sports event management and marketing. Nate graduated from Oberlin College in ’98, where he studied playwriting, poetry and jazz saxophone, making him three times as unemployable as his peers. In his spare time, Nate studies history and physics, plays music around Los Angeles and has produced several short films and plays. He also may or may not be on the board of directors of an education NGO in El Salvador.
Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]
Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]