Mike Solomon

Super Bowl Recap – A Small Budget Can Go A Long Way

Mike gives his annual post - Super Bowl recap on how advertisers used campaigns on search. [...more]

Searching for Super Bowl Sunday

Mike is back on the Super Bowl Search trail to find out which advertisers are putting together a a great second screen experience this year. [...more]

A New Breed of “Super-Consumers”

Mike is flabbergasted that companies are neglecting a new breed of "super-consumers" by investing large amounts of money in offline advertising, while neglecting online efforts. [...more]

Second Screens And Super Bowl Sunday

Mike Solomon is back with more insights on mobile marketing, the second screen phenomenon, and Super Bowl Sunday. Check back for a recap after this weekend's game. [...more]

Featured, Mobile, SEM Comments (3)

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

Featured, SEM Comments (1)

Mobile Super Bowl Commercial Winners and Losers

Mike takes a look at the winners and losers from the "real" big game on Sunday -- mobile search advertising. [...more]

Featured, Mobile, SEM, SEO Comments (17)

Is your brand being fleeced?

"Related to" ads, "something different" queries, "also try" links....Could Google be damaging your brand equity with its new search features? [...more]

Featured, SEM, SEO Comments (3)

Is the 800-Pound Gorilla a Search Engine or an Advertiser?

Google recently added its own comparison ads for selected industries to the AdWords platform. Although the program is in its early stages, it could represent a significant new revenue stream for Google and a big threat to the online lead generation industry. [...more]

Featured, SEM Comments (3)

Are There Any Big Winners from the Recession?

The list of industries, companies and individuals that have been crushed by the recent recession has been well documented over the past year. Has anyone come out ahead other than Goldman Sachs? [...more]

Featured Comments (0)

What gets measured, gets improved

I was listening to a podcast the other day and the speaker referred to this phrase, “what gets measured, gets improved”. This is a really powerful statement that can be applied to business and life in general. The applications to online marketing are too numerous to count. Looking at our business, this truly captures the [...] [...more]