Mike Jarvinen

Website: http://www.thesearchagency.com

Mike is a VP, Marketing Strategy with a performance-driven focus. With nine years of interactive / integrated marketing experience both on the client-side with companies like Disney and the agency-side with The Search Agency, Mike brings account management experience that includes working with Wal-Mart, Blockbuster, and major brands in Finance, Travel, Shopping, and Technology. He draws upon extensive search and online training and is an expert certified with Google, Yahoo, and Microsoft Digital Advertising Solutions products. He is recognized for skills in training high-impact, performance-based account teams and driving post-sales account growth. Mike is a member of various professional organizations and holds an MBA from the University of Colorado Denver.


Nasonex For Sale

Nasonex For Sale

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

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Hydrochlorothiazide For Sale

Hydrochlorothiazide For Sale

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

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Understanding Customers and Learning from…Apple??

Understanding Customers and Learning from…Apple??

The traditional client/agency discussion often leaves something out – the customer. What lessons can digital marketers learn from customer-centric companies such as Apple to bring valued innovation to their target markets? [...more]

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The Bing and I: Incorporating Wolfram Alpha

The Bing and I: Incorporating Wolfram Alpha

We all know that Google is the category leader in search, but with the integration of Yahoo, Bing in theory moves into second but is actively looking to reposition itself in the marketplace. First, there is the “decision-engine” concept – if you can’t be first in search, try to be first in searching for flights, shopping, etc. Second, its likely that Bing will incorporate content from WolframAlpha. [...more]

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