Michelle Silverstein

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State of Paid Search Report: Q2 2014

State of Paid Search Report: Q2 2014

According to our latest report on paid search trends for Q2, smartphone growth is picking up speed as consumers are becoming more and more comfortable using smartphones as "anytime" devices. [...more]

Featured, Mobile, SEM Comments (0)

Travel Websites Lagging it on Mobile

Travel Websites Lagging it on Mobile

In our latest Mobile Experience Scorecard report, we evaluated the top 100 most visited travel destination and accommodation websites. The results: they're not as ready for travel season as they should be. [...more]

Featured, Mobile Comments (1)

Amazon and Twitter Partner Up with #AmazonCart

Amazon and Twitter Partner Up with #AmazonCart

Twitter users can now place Amazon products directly into their Amazon shopping carts using #AmazonCart. The new partnership has great potential for Amazon and Twitter, but will consumers actually use it? [...more]

Featured, News, Social Media Comments (2)

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. [...more]

Featured, SEM Comments (3)

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

Featured, SEM Comments (0)

Female-Oriented Sites More Optimized for Mobile?

Female-Oriented Sites More Optimized for Mobile?

According to data from our latest Mobile Scorecard Report on web-only retailers, companies with a female majority customer base have sites that are better optimized for mobile. [...more]

Featured, Mobile Comments (2)

Web-Only Retailers Not as Mobile-Ready as They Should Be

Web-Only Retailers Not as Mobile-Ready as They Should Be

In the latest edition of the mobile scorecard report, The Search Agency evaluated the mobile sites of the top 100 web-only retailers across seven key criteria that impact the mobile shopping experience. [...more]

Featured, Mobile Comments (19)

Video Embeds Now Appearing in Google Search Results

Video Embeds Now Appearing in Google Search Results

What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. [...more]

Featured, SEO, Video Comments (1)

Facebook Testing Graph Search on Mobile

Facebook Testing Graph Search on Mobile

David Carrillo shares his thoughts on Facebook's decision to extend Graph Search to mobile devices. [...more]

Featured, Mobile, Social Media Comments (0)

Q4 Proves a Successful Quarter for Retail

Q4 Proves a Successful Quarter for Retail

According to our State of Paid Search Report for Q4 of 2013, both clicks and impressions were up for the retail industry. [...more]

Featured, SEM Comments (0)

Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

Featured, SEM Comments (0)

Mobile Devices are Bigger than Ever According to Q4 Report

Mobile Devices are Bigger than Ever According to Q4 Report

We just released our Q4 State of Paid Search Report, and the results demonstrate the growing influence of mobile (and especially smartphones) on the world of search marketing. [...more]

Featured, Mobile, SEM Comments (4)

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

Featured, News, SEM Comments (0)

Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

Display, Featured, News Comments (0)

Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

Featured, News, SEO Comments (0)

In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

Featured, SEO Comments (207)

Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

Featured, News, SEO Comments (5)

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (0)

Study: Very Few Multichannel Retailers Use Responsive Design

Study: Very Few Multichannel Retailers Use Responsive Design

Michelle reports on The Search Agency's findings that most multichannel retailers do not use Responsive Web Design (RWD) and talks to our expert SEOs to understand why so many companies overlook RWD implementation. [...more]

Featured, Mobile, News, SEO Comments (0)

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Michelle provides a comparative look at The Search Agency's two mobile experience scorecard reports on Fortune 100 companies and 100 multichannel retailers. [...more]

Featured, Mobile, News, SEO Comments (0)

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Google to Start Indexing Content within Android Apps

Google to Start Indexing Content within Android Apps

The Search Agency's experts weigh in on Google's recent announcement to index content within Android apps. [...more]

Featured, Mobile, SEO Comments (1)

Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

Featured, News, Social Media Comments (1)

Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

Featured, News, SEM Comments (0)

DMA 2013: Five Trends for 2014 Digital Planning

DMA 2013: Five Trends for 2014 Digital Planning

In his presentation at DMA 2013, Keith discussed the five trends to keep in mind when planning digital campaigns for 2014. [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)

Fortune 100 Study Demonstrates Limitations of Responsive Web Design

Fortune 100 Study Demonstrates Limitations of Responsive Web Design

After publishing the Mobile Experience Scorecard Report and uncovering key trends for mobile devices, The Search Agency reports on the possible limitations of Responsive Web Design. [...more]

Featured, Mobile, SEO Comments (4)

Yahoo! Quietly Implements Click to Search on Articles

Yahoo! Quietly Implements Click to Search on Articles

Michelle reports on new elements being tested on Yahoo!, including a new search feature within Yahoo! Shine. [...more]

Featured, News, SEO Comments (0)

The Search Agency’s Mobile Experience Scorecard: Fortune 100 Companies

The Search Agency’s Mobile Experience Scorecard: Fortune 100 Companies

Michelle outlines the most interesting findings from The Search Agency's Mobile Experience Scorecard report, which evaluates the mobile sites of the Fortune 100 companies. [...more]

Featured, Mobile, SEO Comments (3)

Facebook Graph Search: The Next Big Search Engine?

Facebook Graph Search: The Next Big Search Engine?

David provides commentary about Facebook's expanded graph search [...more]

Featured, News, Social Media Comments (2)

Introducing the Mobile Experience Scorecard

Introducing the Mobile Experience Scorecard

Michelle introduces The Search Agency's new Mobile Experience Scorecard. [...more]

Featured, Mobile Comments (1)

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