Matt is the Chief Revenue Officer of The Search Agency in mid 2009 with overall responsibility for Revenue Maximization, Business Development, Sales and Marketing. Matt has more than 10 years of senior management experience in digital marketing and is a recognized expert in search marketing. Matt is an active industry figure, and has served on the Advisory Boards of the major search engines and industry bodies SEMPO, IAB, and AAAA. His opinion is regularly sought by investors and journalists, and he is a regular speaker and writer on search, behavioral targeting and online marketing.
Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]
Although not publicly confirmed by Yahoo! at the time of writing, it seems that the Search Submit Pro program will be terminated at the end of this year. Often referred to as Paid Inclusion, this powerful, effective and highly profitable program has been much maligned historically by people who did not really understand it, or who were not able to achieve reseller status to benefit from it. [...more]
This post began as a review of Trust Agents and became instead a bit of a look at how one of the authors, Chris Brogan, naturally uses the principles he writes about. Leveraging his follower base tactfully and without pitching to them, he offered value, humble thanks, and fostered an almost viral campaign to promote the book. But a big part of why this worked so well is that Chris has built his network to help other people. [...more]
Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]
With the announcement that a new Google operating system is in the works, what does the future hold for cloud computing and Microsoft's core revenue streams? [...more]