As a Creative Editor, Mary Hayes brings more than 13 years of marketing experience to TSA’s SEM group. After 9 years in print publishing, she dove head first into the world of SEM and hasn’t looked back since. An accomplished copy writer and content editor, Mary has experience with several different industries, including healthcare, medical devices, pharmaceuticals, cosmetics, medical research, manufacturing, and more. A native of Maryland and graduate of the University of Maryland, College Park, Mary proudly considers herself a true California girl.
In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]
With more kids connecting with friends online, Mary Hayes explores the latest trends in kid-friendly social networking. [...more]
With social coupon sites gaining momentum, Facebook announces their version. Mary Hayes, explores the implications of this new service for marketers. [...more]
The Search world is abuzz with talk about Mobile. And it’s no wonder, as people are increasingly shifting away from their PCs and growing more and more attached to their mobile devices. [...more]
When it comes to keyword generation, I tend to follow the general rule that more is better. More variations, more match types, more misspellings, more modifiers, etc. As it turns out, more is not always the best policy when it comes to using punctuation and symbols in keywords. [...more]
When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]