Leonard Herman

Website: http://www.thesearchagency.com

Leonard has been embedded in the digital marketing/research/production industry for over 10 years. Engaged in a variety of tasks from development, project management to marketing strategy and media planning. Previous clients have included; Microsoft Xbox/Game Studios, Amgen, Unilever, Nike Japan, Volvo Japan, LVMH as well as a variety of clients in the QSR, Travel/Tourism and CPG sectors. Fluent in multiple languages but unable to write legibly in any, Leonard cherishes the familiar form of a keyboard vs. pen or pencil any day.


The Net on Display Networks: OMMA Ad Nets 2010

The Net on Display Networks: OMMA Ad Nets 2010

Leonard reports back from OMMA Ad Nets 2010, where the leading networks and display industry players came together to sort out this expansive and intimidating field of opportunities and chaos. [...more]

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Funnel Vision

Funnel Vision

Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]

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Google Remarketing: Turning Clicks to Conversions

Google Remarketing: Turning Clicks to Conversions

Google is offering a beta remarketing service to selected advertisers and agencies. Will this latest effort to re-target site visitors with display ads through Google's content network increase customer engagement and conversions? [...more]

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