Keith Wilson

Website: http://www.thesearchagency.com

Keith Wilson directs The Search Agency's clients on display strategy, campaign execution, and campaign optimization in order to achieve desired ROI metrics. His expertise is in implementing methodologies and strategies for advertisers seeking to yield profitable return on their advertising budget. Prior to TSA, Keith worked at Experian Interactive Media as the Director of Online Partnerships and was responsible for managing the integrated partnership and media buying for strategic partners. In addition, he has worked at United Online as Director of Customer Acquisitions for their Classmates.com online brand, responsible for managing a CPA targeted budget in excess of $30M annually. Keith attended Cornell University.


Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

Featured, SEM Comments (2)

Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns

Keith explains Google's latest major update to AdWords: Enhanced Campaigns. [...more]

SEM Comments (4)

Ad Innovations for 2013: The Search Agency POV

Ad Innovations for 2013: The Search Agency POV

Keith introduces the latest ad innovations for 2013. [...more]

SEM Comments (0)

Are Facebook Custom Audiences Creepy?

Are Facebook Custom Audiences Creepy?

As both a marketer and consumer, Keith Wilson explores the pros and cons of Facebook's new custom audiences feature. [...more]

Display, Featured, News, Social Media Comments (0)

The Search Agency’s Point of View: Google Shopping

The Search Agency’s Point of View: Google Shopping

Keith takes us through the recent changes to Google Shopping in Adwords, and what advertisers can expect in the near future. [...more]

Featured, Feeds, SEM Comments (0)

The Search Agency’s Point of View: Facebook Exchange

The Search Agency’s Point of View: Facebook Exchange

Keith explains the new Facebook Exchange addition to the Facebook Advertising Platform and how it could benefit advertisers. [...more]

Display, Featured, Social Media Comments (3)

What’s in Store for Digital Ad Spend?

What’s in Store for Digital Ad Spend?

Keith gives the run down on what's next in digital ad spend, and how you should be maximizing your dollars and channels. [...more]

Display, Featured, Mobile, SEM, Social Media, Video Comments (1)

Integrating Facebook Comments into Facebook Ads

Integrating Facebook Comments into Facebook Ads

Facebook's new "Sponsored Stories" integrates the likes, updates, check-ins, and interactions from your friends and family into ads for popular brands. [...more]

Featured, News, Social Media Comments (3)

Making Sense of the Do Not Track Regulations

Making Sense of the Do Not Track Regulations

The FTC has proposed some sweeping reforms to the online advertising industry with the goal of improving consumer privacy. What is the scope of these "do-not-track" regulations, who is behind them, and what is the likelihood that such legislation could actually be enforced? [...more]

Display, Featured, News Comments (0)

A View to a… Conversion?

A View to a… Conversion?

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Consumer Experience, Display, Featured Comments (1)

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