Katie Carlson

Website: http://www.thesearchagency.com

Katie Carlson is an Account Manager at The Search Agency that specializes in SEM. Working in the Online Marketing space since 2007, she has managed web experiences and online media buying for national and global brands. Katie’s experience ranges from content creation to affiliate management. In 2010, her responsibilities shifted to focus on the management and optimization of direct response paid search campaigns as a primary revenue channel in the financial vertical. Katie graduated from Mount Saint Mary’s University with a Bachelor’s in Business, a Concentration in Marketing and a Minor in Rhetoric Communications. In 2011 Katie completed a Master’s in Business Administration from Loyola University, Maryland. She enjoys watching college basketball and playing in city sports leagues.


Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Google Increases Transparency in Quality Scores

Google Increases Transparency in Quality Scores

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

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