Kate Shaw

Website: http://www.thesearchagency.com

Hailing from the high desert where I began my love with all things shiny by working with film production. Abandoning my love for film for a “real career”, I started marketing and PR for a non-profit in Sacramento. Having lived from Europe to Central and South America, I can ask for a beer in any regional Spanish accent one can imagine. Settling in Argentina, I did social media marketing for an international tourism company for 2 years before landing in Santa Monica and The Search Agency.


What New Twitter Means for Online Marketing

What New Twitter Means for Online Marketing

Twitter recently unveiled a number of changes to their desktop user interface. This is a major redesign for the microblogging platform, and one with important implications on both SEO and social media marketing. [...more]

Featured, SEO, Social Media Comments (3)

Top 5 Benefits to Marketing with Facebook Places

Top 5 Benefits to Marketing with Facebook Places

Facebook Places is the hottest new innovation in social media and will surely get more people to try location-based services. But does that mean your business should jump on board immediately? And what are the unique advertising opportunities available to online and offline marketers? [...more]

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Comprehensive Guide to Location-Based Social Media

Comprehensive Guide to Location-Based Social Media

Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]

Featured, Social Media Comments (6)

Privacy Day on Facebook

Privacy Day on Facebook

Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]

SEO, Social Media Comments (1)

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Social media seems to have a language all its own. With the latest terminology, you'll sound like a social media guru in no time. [...more]

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Facebook Privacy Settings

Facebook Privacy Settings

I had pretty much assumed that anyone with a Facebook account and a job knew about the old “Friend vs Work Profile”. But recently discovered that even the most tech savvy users don't understand exactly how to do this. So, here is a quick guide of how to separate work life from private life on Facebook. [...more]

Social Media Comments (40)

What does your brand drink at parties?

What does your brand drink at parties?

A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]

Social Media Comments (3)

Starbucks Free Pastry FAIL

Starbucks Free Pastry FAIL

Tuesday’s free pastry promotion should have been a slam dunk for the top brand in premium coffee. Did their loyal customer base walk away fat and happy? Or was Starbucks left cleaning up the crumbs from a social media misstep? [...more]

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5 Things That Rocked My Socks Off (this week)

5 Things That Rocked My Socks Off (this week)

From Facebook to Gmail, to the King of Pop (RIP), Kate gives her slant on the week that was. And finds yet another cold coffee giveaway. [...more]

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Half-Decaf Facebook Campaign

Half-Decaf Facebook Campaign

Last Wednesday was Coffee Bean and Tea Leaf’s Free Ice Blended Day. The L.A.-based retailer of premium caffeinated beverages launched a campaign on Facebook to generate interest in some new flavors of Ice Blended coffee. Was their campaign good to the last drop? TSA's resident caffeine junkie covers the ups and downs of this Facebook event. [...more]

Social Media Comments (0)

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