Jen Taylor is Director of SEM at The Search Agency. She’s been doing search marketing since 2001. Before joining TSA in June 2004, Jen was at GoTo.com/Overture. She was with the Direct Sales account management team when it was acquired by Yahoo in mid-2003. Prior to her search engine marketing career, Jen worked at News America Marketing (a News Corp. subsidiary) in the Custom Publishing division and previous to that with the Los Angeles Newspaper Group, national sales team. A mother of three and wife to one, Jen tries to achieve balance by doing yoga and watching equal parts of C-SPAN, ESPN, Family Guy and Sons of Anarchy.
Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]